You have a great site, but is anyone seeing it? The first step to creating an awesome website is to have awesome content. The second step is to drive the right, high-quality traffic to your site.
Getting traffic to your website isn’t difficult. But driving quality, premium traffic can be a challenge. Here are 6 ways to drive high-quality web traffic.
1. Native Ads
Native ads are taking the marketing world by storm because of their effectiveness. Studies show that people respond well to seamlessly integrated content that adds to their user experience. 57% of millennials will visit engaging content even if it is obviously sponsored. Native ad spending is projected to hit $7.9 billion in 2015, and experts estimate the number will shoot to $21 billion by 2017.
Nowadays, everyone wants to be a native advertiser, and platforms are popping up everywhere. If you’re exploring native advertising, make sure you are working with a top-performing company. Don’t let yourself be just a number in a sea of advertisers and publishers; choose a platform that emphasizes quality over quantity. This will also ensure high-quality traffic reaches your site.
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2. Guest Blogging
You might feel the need to keep your absolute best content on your own site. But guest blogging on other industry sites gives you exposure and credibility. Inbound web traffic is also a result of guest blogging. Most websites will allow the writer to link back to his own site or share his social media handles. This typically results in a follower increase and a boost in organic search ranks.
Here’s how to start out with guest blogging:
- Work with smaller publishers first
- Use smaller publications to build an established online portfolio to present to larger publishers
- Be willing to allow industry guest posts on your site
An engaging, well-formed comment on a blog or in a forum can give you 17.4 visitors to your site, according to Neil Patel. Comments are a great way to leave quality linkbacks to your content.
However, avoid spamming or writing, â€œGreat blog post. That contributes nothing to the conversation, and no one is going to click on a poorly developed comment.
Take 2 minutes to type 6-8 sentences:
- Did the post help you? How?
- What did you learn?
- Did you try it out? How did it work?
- What would you like to read from the author in the future?
Contributing value to the thread is much more effective than adding a spam sentence.
4. Repurpose Your Content
Chances are, you have months, if not years, of content on your website. Chances also are that you haven’t repromoted or republished them since you originally wrote them.
Repurposing your old content is easy, and it’s also an effective way to drive new traffic to your site.
- Turn a blog post into a Slideshare.
- Take your main talking points from a presentation and expand on them in an article.
- If you have the resources, create an original video. Over 20% of American adults watch original video content every month, “bringing the audience to 52 million per month” (IAB).
5. Optimize For Mobile
Photo via KISSmetrics
We’ve heard that 2015 is the year of mobile, and search engines like Google are putting more and more emphasis on your site’s mobile capabilities.
- Make your website responsive, which means the design will easy convert to desktop, mobile, tablet, and back and forth. Here’s more from John Rampton on the increased importance of a responsive design.
- Make fonts/colors/sizes appealing for mobile. Don’t make text super small because a phone screen will already be much smaller. Split test between coloring for buttons like “Sign Up Now!” to see if red or green works better, etc. You might get different results than on a desktop.
- Check your mobile speed. Speed also is a top metric for websites, so make sure your site is just as fast on mobile as it is on desktop.
According to KISSmetrics, 30% of users will only wait 6-10 seconds for a page to load before they leave the site. 31% of users expect a mobile site to load a little slower than a desktop, but 25% expect a mobile site to load almost as fast. Having a responsive mobile design can increase your organic search results.
6. Social Media Campaigns
As organic reach continues to decline, focus will move to paid or sponsored content. Using Facebook, Twitter, and LinkedIn ads are an effective way to drive highly-targeted traffic to your site. Industry-specific, behavioral targeting allows you to reach any type of niche audience without spending tons of money, especially on LinkedIn.
Here are some important points to remember when crafting social media campaigns.
- Keep your call to action clear: Do you want sign ups? Followers? Or do you just want people to read your blog?
- Keep your link specific: If you include a link in your ad, make sure it’s to the specific page, not just your homepage. For example, if you want them to subscribe to your newsletter, send them right to a subscriber landing page.
- Avoid a lot of text in your image: Always include an image in your ad, and when you do, avoid it being text-heavy. Put your text in the caption.
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