Case Study

Nexstar Digital

Nexstar Digital improves user experience with Revcontent’s lightweight widgets

Nextstar Digital expands partnership with Revcontent and benefits from widgets that use less page real estate.

Company

Nexstar Digital is a leading digital media company, comprised of a portfolio of trusted news, lifestyle & entertainment, and commerce brands deeply rooted in building valuable connections between advertisers and customers. 

Results

Nextstar Digital’s partnership with Revcontent led to ads taking up less page real estate, increating monetization, and user experience.

Less Page Real Estate = Better User Experience

“Ad quality is always a concern for premium publishers. Our partnership with Revcontent takes up the least amount of real estate, has the best monetization and the best user experience. Site speed is really important to us. A faster ad-load speed helps publishers’ pages load faster, creating more opportunities to monetize,” said Lori Tavoularis, SVP at Nexstar. 

An iPad showing a news article from a publication that uses Wevcontent's ad widgets. On the screen we see 90% content, and 10% ads
"By delivering relevant content to our audiences and ensuring a positive user experience, Revcontent is generating valuable incremental revenue for Nexstar Inc. Revcontent's ability to monetize our rapidly growing audience and its track record of success make the company an important partner for our organization and an asset to our teams."
Lori Tavourlaris
CRO/EVP, Revenue Operations at Nexstar Digital

Firsty-Party Demand Removes Seasonal Volatility

As Nexstar Digital continuously works toward a cleaner supply path for programmatic buying partners, Tavoularis said, “This first-party demand coming through content recommendation is a far easier conversation to have with programmatic ad partners.”

A desktop computer with a lock sign on it, beside a clipboard and a cog icon with a tick in it. All evocative of a compliance processs

An Expanded Partnership

Previously, Revcontent was leveraged across Nexstar Digital’s legacy sites and apps.

“We had a conservative approach to monetization” at first, Tavoularis told Publishers Daily. “We gained confidence very quickly, with the product, team and customer service” at Revcontent.

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