Nexstar Digital Expands Partnership with Revcontent

Less Page Real Estate = Better User Experience

“Ad quality is always a concern for premium publishers. Our partnership with Revcontent takes up the least amount of real estate, has the best monetization and the best user experience. Site speed is really important to us. A faster ad-load speed helps publishers’ pages load faster, creating more opportunities to monetize,” said Lori Tavoularis, SVP at Nexstar. 

An iPad showing a news article from a publication that uses Wevcontent's ad widgets. On the screen we see 90% content, and 10% ads
A desktop computer with a lock sign on it, beside a clipboard and a cog icon with a tick in it. All evocative of a compliance processs

Firsty-Party Demand Removes Seasonal Volatility

As Nexstar Digital continuously works toward a cleaner supply path for programmatic buying partners, Tavoularis said, “This first-party demand coming through content recommendation is a far easier conversation to have with programmatic ad partners.”

An Expanded Partnership

Previously, Revcontent was leveraged across Nexstar Digital’s legacy sites and apps.

“We had a conservative approach to monetization” at first, Tavoularis told Publishers Daily. “We gained confidence very quickly, with the product, team and customer service” at Revcontent.

Revcontent consistently exceeds its guarantee floor, driving powerful performance for Minute Media properties. We found the team highly responsive and dedicated to agility, flexibility, and care with helping us optimize for the best user experience.