As the pioneer of Native for Direct Response, Tapstone has grown to become the industry-leading platform for the fastest-growing segment of digital advertising.
Revcontent helped Tapstone achieve revenue uplift and exceed goals with granular bidding and a customized search strategy.
Optimizing Granular Bids
“Before Revcontent, our biggest issue was inventory, specifically manipulating the bids individually on a site or widget level. With Revcontent, we have full control of exactly where we bid and how much, making our ad spend much more efficient.”
Customized Search Strategy
“Unlike other ad types, when it comes to Search Arbitrage, it makes sense to have a customized launch strategy. One that specifically works to remove any known clawback traffic sources, according to Google standards, and preferred exposure to competitive supply out the gate, allowing them to prioritize budget allocation and scale efforts considerably quicker.” ,” said Stephanie Reed, Senior Advertising Executive at Revcontent.”
Revenue Uplift and Exceeding Goals
After launching in August 2020, Tapstone quickly utilized Revcontent’s seamless campaign creation process to get over 30 boosts up and running. With consistent optimization through the Bid By Widget feature, Tapstone was able to pause spend on low-performing websites and increase the budget where they saw performance.
In November 2020, Tapstone exceeded a goal of $20K in revenue from a single campaign boost.