Most Profitable Traffic Source
Positive, Powerful Scale on Revcontent
Their team allowed the Revcontent algorithm to do its work and introduce more traffic throughout the phases of testing. Now, with scaled profitable spend on ideal placements, Tommy Chong’s CBD is experimenting with ad types like video ads and thinking out-of-the-box with their creative assets.
Gunn explained, “We know that the traffic on Revcontent is high quality and converts well, so we’re really able to experiment with different ad units and angles to find the best way to introduce consumers to Tommy’s story.”
As Tommy Chong’s CBD began scaling on Revcontent, the use of third-party optimizer, Brax, was critical to managing thousands of dollars a day in spend. In fact, TCC was able to hit profitability almost immediately and easily maintain it at scale thanks to the management tools within Brax.