{"id":1060,"date":"2016-03-21T16:11:24","date_gmt":"2016-03-21T16:11:24","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1060"},"modified":"2024-05-01T15:46:37","modified_gmt":"2024-05-01T15:46:37","slug":"15-marketing-statistics-you-should-know","status":"publish","type":"post","link":"\/blog\/15-marketing-statistics-you-should-know\/","title":{"rendered":"15 Marketing Statistics You Need To Know"},"content":{"rendered":"<p>The way brands market and advertise is constantly\u00a0changing, even month to month, as better practices are implemented and new channels\u00a0emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly show where the future of marketing your brand, content, or <a href=\"https:\/\/www.revcontent.com\/?utm_source=blog&amp;utm_medium=blogpost&amp;utm_campaign=signup&amp;utm_term=platform&amp;utm_content=15-marketing-statistics-you-should-know\" target=\"_blank\" rel=\"noopener\">platform<\/a> lies.<\/p>\n<h2>Some of the biggest trends to watch for?<\/h2>\n<ul>\n<li>\n<h3>Mobile\u00a0continues to outpace desktop<\/h3>\n<\/li>\n<li>\n<h3>Consumers want personalized, relevant content<\/h3>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1062 alignleft\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_CMO_v1b.jpg\" alt=\"revcontent marketing stats\" width=\"500\" height=\"273\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_CMO_v1b.jpg 750w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_CMO_v1b-300x164.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>86% of consumers suffer from banner blindness, meaning they can&#8217;t recall the last display ad they saw: <a href=\"https:\/\/bit.ly\/1UiOTjw\">Adotas<\/a><\/p>\n<p>68% of people spend time reading about brands that interest them:\u00a0<a href=\"https:\/\/bit.ly\/1UiPH7R\" target=\"_blank\" rel=\"noopener\">DemandMetric<\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1070 alignright\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Xerox_v1a-1-300x164.jpg\" alt=\"revcontent marketing statistics\" width=\"500\" height=\"273\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Xerox_v1a-1-300x164.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Xerox_v1a-1.jpg 750w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>78% of CMOs think custom content is the future of marketing:\u00a0<a href=\"https:\/\/bit.ly\/1UiPH7R\" target=\"_blank\" rel=\"noopener\">DemandMetric<\/a><\/p>\n<p>You&#8217;re more likely to become a Navy SEAL than click on a banner ad: <a href=\"https:\/\/blog.hubspot.com\/marketing\/horrifying-display-advertising-stats\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1067 alignleft\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Econsultancy_v1a-300x164.jpg\" alt=\"revcontent marketing statistics\" width=\"500\" height=\"273\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Econsultancy_v1a-300x164.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Econsultancy_v1a.jpg 750w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>U.S. native ad spending on social sites will reach $2.36 billion, or 38.9 percent of total U.S. paid social ad expenditures.<\/p>\n<p>Consumer\u2019s average attention span is 8 seconds \u2013 1 second less than a goldfish \u2014 dropping 4 seconds since 2000: <a href=\"https:\/\/bit.ly\/1RwiJKZ\" target=\"_blank\" rel=\"noopener\">Marketing Insider Group<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1071 alignright\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Kapost_v1a-300x164.jpg\" alt=\"revcontent marketing statistics\" width=\"500\" height=\"273\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Kapost_v1a-300x164.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Kapost_v1a.jpg 750w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>64% of marketers see social media as a critical enabler of products and services: CMO.com<\/p>\n<p>Within the next 5 years, 75% of marketing budgets will focus on digital, versus the 25% of the past: <a href=\"https:\/\/www.business2community.com\/digital-marketing\/14-dazzling-digital-marketing-stats-and-facts-01287481#QMiBMdlr7Sq7Q7Bt.97\" target=\"_blank\" rel=\"noopener\">Business 2 Community<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1064 aligncenter\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_CMO_v1c-300x164.jpg\" alt=\"revcontent marketing statistics\" width=\"500\" height=\"273\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_CMO_v1c-300x164.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_CMO_v1c.jpg 750w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1068 aligncenter\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_KoMarketing_v1a-300x164.jpg\" alt=\"revcontent marketing statistics\" width=\"500\" height=\"273\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_KoMarketing_v1a-300x164.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_KoMarketing_v1a.jpg 750w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1066 aligncenter\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Adweek_v1a-300x164.jpg\" alt=\"revcontent marketing statistics\" width=\"500\" height=\"273\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Adweek_v1a-300x164.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2016\/03\/RevContent_BlogCover_Adweek_v1a.jpg 750w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Powering 250 billion content recommendations per month, RevContent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about content that converts, <\/span><\/i><a href=\"https:\/\/www.revcontent.com\/signup\"><i><span style=\"font-weight: 400;\">sign up<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> or visit our <\/span><\/i><a href=\"https:\/\/www.revcontent.com\/\"><i><span style=\"font-weight: 400;\">website<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. \u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way brands market and advertise is constantly\u00a0changing, even month to month, as better practices are implemented and new channels\u00a0emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly show where the future of marketing your brand, content, or platform lies. Some of the biggest trends to watch for? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Marketing Statistics You Need To Know | RevContent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/15-marketing-statistics-you-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Marketing Statistics You Need To Know | RevContent\" \/>\n<meta property=\"og:description\" content=\"The way brands market and advertise is constantly\u00a0changing, even month to month, as better practices are implemented and new channels\u00a0emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly show where the future of marketing your brand, content, or platform lies. Some of the biggest trends to watch for? 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