{"id":1174,"date":"2016-08-05T16:50:07","date_gmt":"2016-08-05T16:50:07","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1174"},"modified":"2024-05-01T15:46:36","modified_gmt":"2024-05-01T15:46:36","slug":"facebooks-push-for-authentic-communication","status":"publish","type":"post","link":"\/blog\/facebooks-push-for-authentic-communication\/","title":{"rendered":"Facebook’s Push for Authentic Communication"},"content":{"rendered":"

Yesterday, Facebook announced a <\/span>change<\/span><\/a> that\u2019s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.\u00a0<\/span><\/p>\n

Specifically, Facebook is targeting headlines they deem \u201cclickbait.\u201d Facebook is upfront in laying out the exact criteria they\u2019re examining when going through these headlines. Even more specifically, they\u2019re looking at accounts where people click articles and then return quickly to Facebook.<\/span><\/p>\n

We also used machine-learning technology to analyze examples of clickbait headlines Facebook is looking for. Read that list here<\/a>.<\/p>\n

Specifically, Facebook is targeting headlines they deem \u201cclickbait.\u201d Facebook is upfront in laying out the exact criteria they\u2019re examining when going through these headlines. Even more specifically, they\u2019re looking at accounts where people click articles and then return quickly to Facebook.<\/span><\/p>\n

    \n
  1. The headline withholds information required to understand what the content of the article is;<\/strong><\/li>\n<\/ol>\n

    \"facebook<\/p>\n

    2. The headline exaggerates the article to create misleading expectations for the reader.<\/strong><\/p>\n

    \"facebook<\/p>\n

    With organic reach always a primary goal for social media, take this news into account when brainstorming and creating editorial headlines in order to not lose your reach. Research shows users want to see authentic stories, so creating valuable, engaging content is always the way to go.<\/span><\/p>\n

    For more info on best publishing practices for Facebook, check out their <\/span>guide<\/span><\/a>, which is actually very detailed and informative.<\/span><\/p>\n

     <\/p>\n

    Powering 250 billion content recommendations per month, RevContent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about content that converts, <\/span><\/i>sign up<\/span><\/i><\/a> or visit our <\/span><\/i>website<\/span><\/i><\/a>. \u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

    Yesterday, Facebook announced a change that\u2019s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.\u00a0 Specifically, Facebook is targeting headlines they deem \u201cclickbait.\u201d Facebook is upfront in laying out the exact criteria they\u2019re examining when going through these headlines. Even more specifically, they\u2019re looking at accounts where people click […]<\/p>\n","protected":false},"author":3,"featured_media":1172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[321],"tags":[],"acf":[],"yoast_head":"\nFacebook's Push for Authentic Communication | RevContent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/facebooks-push-for-authentic-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook's Push for Authentic Communication | RevContent\" \/>\n<meta property=\"og:description\" content=\"Yesterday, Facebook announced a change that\u2019s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.\u00a0 Specifically, Facebook is targeting headlines they deem \u201cclickbait.\u201d Facebook is upfront in laying out the exact criteria they\u2019re examining when going through these headlines. 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