{"id":1336,"date":"2019-03-21T14:24:31","date_gmt":"2019-03-21T14:24:31","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1336"},"modified":"2024-05-01T15:46:33","modified_gmt":"2024-05-01T15:46:33","slug":"how-babbel-leverages-revcontent-to-drive-over-50-content-marketing-revenue","status":"publish","type":"post","link":"\/blog\/how-babbel-leverages-revcontent-to-drive-over-50-content-marketing-revenue\/","title":{"rendered":"Case Study: How Babbel Leverages RevContent to Drive Over 50% of Their Content Marketing Revenue"},"content":{"rendered":"
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Babbel tapped into the power of RevContent Brand Targeting, <\/strong>a simple and intuitive way to access the most premium brands in the RevContent network. By exclusively targeting brands like The Atlantic, Forbes, MacWorld, and Reuters, they were able to immediately reach the kinds of users who were interested in expanding their knowledge, maybe traveled a lot, and wanted to learn about different cultures.<\/p>\n <\/p>\n Babbel knew that the more combinations of creatives\/headlines, the more data they could take to optimize.<\/p>\n Babbel used RevContent’s automated split testing to hone into what copy connected with their audience. This split testing makes it easy to see what’s working and what isn’t.<\/p>\n Quickly, Babbel saw their users were most engaged with creatives that had a combination of people and the country language they were promoting.<\/p>\nCreative A\/B Testing<\/h3>\n