{"id":1675,"date":"2018-04-27T10:16:31","date_gmt":"2018-04-27T10:16:31","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1675"},"modified":"2024-05-01T15:46:34","modified_gmt":"2024-05-01T15:46:34","slug":"revcontent-recognized-as-a-global-leader-in-ad-quality-joins-board-of-coalition-for-better-ads","status":"publish","type":"post","link":"\/blog\/revcontent-recognized-as-a-global-leader-in-ad-quality-joins-board-of-coalition-for-better-ads\/","title":{"rendered":"RevContent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads"},"content":{"rendered":"
SARASOTA<\/strong> (April 27, 2018<\/em>) – RevContent, the world\u2019s fastest growing content recommendation network, has joined the Coalition for Better Ads<\/a> as a Board Member, becoming the first native advertising network to join the board.<\/span><\/p>\n Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.<\/span><\/p>\n Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers\u2019 experience with online advertising. The Coalition for Better Ads leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.<\/span><\/p>\n \u201cThe web as we know it is broken. People want a better experience on the web with ads that are less annoying and intrusive,\u201d said RevContent CEO & Founder John Lemp. \u201cOur participation on the board of the Coalition for Better Ads, alongside the likes of Facebook and Google, shows how committed we are to continuing to improve ad quality and the user experience for millions of people across the web. It is up to us to come up with solutions that make a positive impact, not only in native advertising, but in advertising across the board.\u201d<\/span><\/p>\n RevContent becomes the 17th board member<\/a> with the Coalition for Better Ads joining: American Association of Advertising Agencies, Association of National Advertisers, BounceX, Data & Marketing Association, Digital Content Next, Facebook, Google, Interactive Advertising Bureau, IAB Europe, Kargo, Microsoft, Network Advertising Initiative, News Corp, News Media Alliance, Thomson Reuters, Unilever and World Federation of Advertisers.<\/span><\/p>\n In the first phase of the Coalition\u2019s research, more than 25,000 Internet users in North America and Europe were surveyed about their preferences for different types of online ads. The research included desktop web (55 ad experiences) and mobile web (49 ad experiences). The results of the Coalition\u2019s consumer-focused research define <\/span>Better Ads Standards<\/span><\/a> that identify the ad experiences that fall beneath a threshold of consumer acceptability. Better Ads Standards reveal the least preferred, most annoying ad experiences that are also most likely to cause consumers to adopt ad blockers.<\/span><\/p>\n \u201cWe are excited to add our insight and expertise from the native advertising industry to the work being done by the Coalition for Better Ads,\u201d Lemp said. \u201cThe research and work that the Coalition have rolled out aligns closely with our mission and complements the many improvements to ad quality we have implemented on our network. We promise to continue to advocate on behalf of users and media publishers in our role as a board member.\u201d<\/span><\/p>\n Earlier this year, RevContent was recognized by the National Center on Sexual Exploitation<\/a> for ad quality by becoming the first advertising network to adopt NCOSE\u2019s ad standards<\/a> by eliminating all sexually objectifying and explicit advertising<\/a> content from the entire network. <\/span><\/p>\n