{"id":1681,"date":"2018-05-09T10:35:40","date_gmt":"2018-05-09T10:35:40","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1681"},"modified":"2024-05-01T15:46:34","modified_gmt":"2024-05-01T15:46:34","slug":"gdpr-is-coming-and-revcontent-is-ready-are-you","status":"publish","type":"post","link":"\/blog\/gdpr-is-coming-and-revcontent-is-ready-are-you\/","title":{"rendered":"GDPR is coming and RevContent is ready, are you?"},"content":{"rendered":"

What is GDPR?<\/i><\/b><\/h2>\n

The GDPR (General Data Protection Regulation)<\/a> is a comprehensive update to European Union laws about data protection and privacy that were established in 2012. The changes are aimed at installing stronger, more consumer focused laws on user privacy that allow web users to have more control over what data is collected and how it is shared.<\/span><\/p>\n

GDPR establishes data rights for all European Union citizens, but applies to any organization that processes the personal data of EU citizens. The <\/span>new rules expand the definition of personal data to include information such as location data, online identifiers (such as IP addresses) and other metadata.<\/span><\/p>\n

In the new rules, personal data is defined as <\/span>any information relating to an identified or identifiable person. <\/span><\/p>\n

The incoming data protection rules apply to both data controllers (i.e. entities that determine the purpose and means of processing personal data) and data processors (entities that are responsible for processing data on behalf of a data controller \u2014 aka subcontractors), according to the EUGDPR website<\/a>.<\/span><\/p>\n

According to the EU\u2019s executive body (the Commission), the goal of GDPR is:<\/span><\/p>\n

The objective of this new set of rules is to give citizens back control over of their personal data, and to simplify the regulatory environment for business. The data protection reform is a key enabler of the Digital Single Market which the Commission has prioritized. The reform will allow European citizens and businesses to fully benefit from the digital economy.<\/span><\/i><\/p>\n

The GDPR is the new normal for data control and security, and could soon be implemented in other countries outside of the EU. The new GDPR regulations are effective May 25<\/a>.<\/span><\/p>\n

Why is this important?<\/i><\/b><\/h2>\n

Consumer trust is essential to fostering growth in the digital economy, and RevContent has always supported industry changes that improve the user experience. We are also committed to better transparency and increased security for data.<\/span><\/p>\n

The new rules put data control back in the hands of users, and we are advocates of empowering users.<\/span><\/p>\n

Entities who are found to be non-compliant could be fined 4% of annual revenue or \u20ac20M (whichever is higher).<\/span><\/p>\n

What have we done to get ready?<\/i><\/b><\/h2>\n