{"id":1688,"date":"2018-05-11T11:14:07","date_gmt":"2018-05-11T11:14:07","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1688"},"modified":"2024-05-01T15:46:34","modified_gmt":"2024-05-01T15:46:34","slug":"revcontent-earns-verification-as-participant-in-tag-registry-to-improve-transparency-and-brand-safety-in-digital-advertising","status":"publish","type":"post","link":"\/blog\/revcontent-earns-verification-as-participant-in-tag-registry-to-improve-transparency-and-brand-safety-in-digital-advertising\/","title":{"rendered":"RevContent Earns Verification as Participant in TAG Registry to Improve Transparency and Brand Safety in Digital Advertising"},"content":{"rendered":"

SARASOTA (May 11, 2018<\/em>)<\/strong> – <\/span>RevContent, the world\u2019s fastest growing content recommendation network, today announces that it has completed the verification process and been approved by the Trustworthy Accountability Group (TAG)<\/a> as a participant in the TAG Registry<\/a>. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process. <\/span><\/p>\n

TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. <\/span><\/p>\n

\u201cBrand safety and transparency are so vital in the digital marketing industry in order to gain trust and credibility with marketers, publishers and most importantly users,\u201d said John Lemp, CEO and Founder of RevContent. \u201cBecoming \u00a0TAG Registered is an important milestone for our network and confirms our commitment to quality advertising. We are thrilled to support TAG\u2019s efforts in improving the digital environment for brands and ensuring advertising takes place in a trustworthy, transparent environment.\u201d<\/span><\/p>\n

RevContent has a reputation of being proactive in implementing brand safety standards. RevContent worked with TAG to ensure partners are given extra transparency and protection by providing a way to identify responsible, trusted players across the digital advertising ecosystem. <\/span><\/p>\n

\u201cWe are very pleased that RevContent has completed the TAG Registration process to verify their role in the advertising ecosystem, ,\u201d said Rachel Nyswander Thomas, TAG\u2019s senior vice president for operations and policy.. \u201cWe look forward to continuing to work with RevContent to improve transparency, strengthen brand safety, and fight criminal activity in digital advertising.\u201d<\/span><\/p>\n

As a company that is approved as a participant in the TAG Registry, RevContent is assigned a unique TAG-ID, a global and persistent identifier that enables partners to verify RevContent\u2019s legitimate status in digital advertising. <\/span><\/p>\n

Approval into the TAG Registry is the first step in applying for TAG\u2019s seal programs, and RevContent plans to apply for the \u201cCertified Against Malware\u201d and \u201cCertified Against Fraud\u201d seals. <\/span><\/p>\n

Last month, RevContent became the first native advertising network to join the Board of Coalition for Better Ads<\/a>, a program created to improve the overall ad experience for consumers. \u00a0<\/span><\/p>\n

In addition, <\/span>RevContent was also recognized by the National Center on Sexual Exploitation<\/a> for ad quality by becoming the first advertising network to adopt NCOSE\u2019s ad standards by eliminating all sexually objectifying and explicit advertising content<\/a> from the entire network. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SARASOTA (May 11, 2018) – RevContent, the world\u2019s fastest growing content recommendation network, today announces that it has completed the verification process and been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through […]<\/p>\n","protected":false},"author":3,"featured_media":1689,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[321],"tags":[],"acf":[],"yoast_head":"\nRevContent Earns Verification as Participant in TAG Registry to Improve Transparency and Brand Safety in Digital Advertising | RevContent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/revcontent-earns-verification-as-participant-in-tag-registry-to-improve-transparency-and-brand-safety-in-digital-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RevContent Earns Verification as Participant in TAG Registry to Improve Transparency and Brand Safety in Digital Advertising | RevContent\" \/>\n<meta property=\"og:description\" content=\"SARASOTA (May 11, 2018) – RevContent, the world\u2019s fastest growing content recommendation network, today announces that it has completed the verification process and been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. 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