{"id":1715,"date":"2018-05-31T14:54:39","date_gmt":"2018-05-31T14:54:39","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1715"},"modified":"2024-05-01T15:46:34","modified_gmt":"2024-05-01T15:46:34","slug":"how-to-optimize-your-content-for-seo","status":"publish","type":"post","link":"\/blog\/how-to-optimize-your-content-for-seo\/","title":{"rendered":"How to Optimize Your Content for SEO"},"content":{"rendered":"
Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO)<\/a> can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has quickly become one of the most important digital marketing strategies for any business these days.<\/p>\n But even if you know how important it is, are you sure your website content is properly optimized for search engines? Whether you are just starting out or you need help fine-tuning content you already have, use the tips below to optimize your content today.<\/p>\n By far one of the most overlooked aspects of styling web content is utilizing proper formatting techniques. While a bulk of your website content should be set to “Paragraph” styling, organizing your pages and blog posts with Header 1, Header 2 and Header 3 content has a few key perks.<\/p>\n Your Header 1 is the title or name of your pages and posts. This not only tells the reader what this content will largely be about, but it also is information read by search engines. Google, Yelp and Bing all scan through web content looking for Header 1s to know what keywords your website should rank for.<\/p>\n Your Header 2s and 3s are sub-categories beneath each of your main headers. These are great for creating sections within a page or post. Search engines also scan this text for secondary keywords your website might be able to rank for.<\/p>\n Using the Headings in WordPress<\/a> is not just a useful SEO tactic, but it also breaks up text on the screen, making it easier for your readers to scan through information more easily.<\/p>\n If you aren’t already familiar with keywords, here’s a brief explanation: keywords are the short and long-tail words and phrases<\/a> search engines scan for in order to provide relevant search results in a query.<\/p>\n Chances are you’ll naturally integrate a few great keywords into your content without even thinking about it. Especially if you know your clientele well enough, you may find it easy to speak the same language as they do.<\/p>\n In order for customers to find services or products on search engines, they’ll be typing in keywords. To reach\u00a0your\u00a0<\/em>ideal customers or clients, you’ll have to include the keywords they would search for within the content of your web pages and posts.<\/p>\n User experience isn’t just about great content — it’s about guiding your web visitors\u00a0through\u00a0<\/em>content in a certain way.<\/p>\n By including links and buttons to other relevant pages on your website, you can help them explore the information you have to provide. For example, they’ll more easily be able to learn about your company and everything you have to offer if you utilize call-to-actions within each page, which can tell them where to go next.<\/p>\nUse Headers<\/h2>\n
Include Keywords<\/h2>\n
Link to Relevant Pages<\/h2>\n