{"id":1734,"date":"2018-06-11T09:42:29","date_gmt":"2018-06-11T09:42:29","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1734"},"modified":"2024-05-01T15:46:34","modified_gmt":"2024-05-01T15:46:34","slug":"most-common-branding-mistakes-how-to-avoid-them","status":"publish","type":"post","link":"\/blog\/most-common-branding-mistakes-how-to-avoid-them\/","title":{"rendered":"Most Common Branding Mistakes & How to Avoid Them"},"content":{"rendered":"

Your brand says a lot about your company. It tells the story of your business, communicates your message to your target audience, and it visually represents you to the rest of the world. No pressure, but your branding is important<\/a>! <\/span><\/p>\n

The ultimate goal of branding is to get people to feel a certain way when they come across your business —\u00a0 whether it\u2019s your website, social media or online content — and to associate those feelings with your brand down the road. <\/span><\/p>\n

Here’s how to avoid the most common mistakes businesses make with their branding.\u00a0<\/span><\/p>\n

Inconsistency<\/b><\/h2>\n

When we think of branding, we usually consider logos, web design, fonts, and colors. These will all create a visual representation of what your brand stands for, so it\u2019s important to maintain consistency across the board. <\/span><\/p>\n

Your business card, website, social media, or anything else that represents your brand should use the same branding in order to create a strong, identifiable brand identity<\/a>. Inconsistency across your website or social media will end up confusing people and make it harder for them to identify you among other brands. <\/span><\/p>\n

Figure out which branding elements you want to use and then make sure to implement them across all of your products and marketing efforts. <\/span><\/p>\n

You Don\u2019t Know Your Audience<\/b><\/h2>\n

You\u2019ve heard it time and time again, and that\u2019s because it couldn\u2019t be more important: know your audience. Every part of your business will thrive off of knowing who your target audience is. <\/span><\/p>\n

Knowing what kind of customers you want<\/a> can help you design the right product for them, figure out how they want to be sold to, and determine what kind of branding will appeal to them most. Your potential customer may be more drawn to colors, or maybe they prefer a minimalist style; maybe they\u2019re more into words, or maybe they lean towards strong visuals. <\/span><\/p>\n

It\u2019s up to you to figure out who you\u2019re targeting and what makes the most sense for your business. Once you\u2019re determined who your audience is, you\u2019ll be able to create a strong brand that they identify with. <\/span><\/p>\n

No Messaging <\/b><\/h2>\n

You have a product, you have a website, and you have potential customers. But if you don\u2019t have a clear message, your mission and purpose may get lost. While branding is thought to be an aspect of your business that\u2019s focused on visuals, your brand\u2019s messaging is equally as important. <\/span><\/p>\n

The tone you use in your messaging, whether it\u2019s your website copy, social media captions or blog posts, will translate into your brand voice. <\/span><\/p>\n

So, for example, if you have a professional service and want to market it to high-level executives, you\u2019d likely use a professional and knowledgeable tone to get through to them. Make sure your mission, goals, and target audience is clear so that you can properly communicate the right message to your audience. <\/span><\/p>\n

Visuals<\/b><\/h2>\n

While your brand\u2019s message is at the core of everything you do, the visuals are what really pull it all together. Humans are very visual creatures, so it\u2019s only natural to be drawn to a brand because of their use of graphics or images. <\/span><\/p>\n

Whether it\u2019s through lifestyle shots, animated graphics, icons, or product shots, determine what best represents your business and the message you\u2019re trying to get across and you\u2019ll be able to figure out the direction you want to go. No matter how you choose to create visual features, make sure they\u2019re high-quality and make sense for your brand. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Your brand says a lot about your company. It tells the story of your business, communicates your message to your target audience, and it visually represents you to the rest of the world. No pressure, but your branding is important! The ultimate goal of branding is to get people to feel a certain way when […]<\/p>\n","protected":false},"author":3,"featured_media":1735,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"\nMost Common Branding Mistakes & How to Avoid Them | RevContent<\/title>\n<meta name=\"description\" content=\"The goal of branding is to get people to feel a certain way when they come across your business. 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