{"id":1759,"date":"2018-07-16T09:52:05","date_gmt":"2018-07-16T09:52:05","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1759"},"modified":"2024-05-01T15:46:34","modified_gmt":"2024-05-01T15:46:34","slug":"how-publishers-can-diversify-their-revenue-sources","status":"publish","type":"post","link":"\/blog\/how-publishers-can-diversify-their-revenue-sources\/","title":{"rendered":"How Publishers Can Diversify Their Revenue Sources"},"content":{"rendered":"<p>A diverse portfolio of revenue is key in long-term success for a variety of industries these days, and publishing is no exception.<\/p>\n<p>Putting all your eggs in one basket has rarely been a smart idea in business, but many companies have recently spent a bulk of their focus on generating revenue from only a handful of sources, such as social media channels.<\/p>\n<p>And with these channels charging more and more each year for advertising &#8212; with fewer returns on investment &#8212; it&#8217;s vitally important that publishers change their approach.<\/p>\n<p>Here are a few simple steps publishers can take in order to diversify their revenue sources and have a higher chance of growth in the long-run.<\/p>\n<h2>Awareness and Evaluation<\/h2>\n<p>As is the case in most challenging circumstances, awareness of the current situation must come first.<\/p>\n<p>If you&#8217;re a publisher that has been spending a bulk of your time and money advertising on walled gardens like Facebook or Twitter, then you&#8217;ll need to know whether or not doing so is actually benefiting your organization.<\/p>\n<p>And maybe it is a benefit, but you should also evaluate\u00a0<em>how well\u00a0<\/em>it is working as a revenue-generating tactic. If it&#8217;s not working as well as it should, it&#8217;s definitely time to begin exploring additional options.<\/p>\n<h2>Test New Strategies<\/h2>\n<p>Consider trying out various solutions to see what delivers the highest revenue.<\/p>\n<p>Maybe <a href=\"https:\/\/digiday.com\/media\/a-diverse-portfolio-of-revenue-is-important-consumer-revenue-strategies-take-center-stage\/\" target=\"_blank\" rel=\"noopener\">consumer revenue programs,<\/a> such as membership paywalls, or utilizing commerce strategies are the way to go. Many publishers are beginning to have success with adding revenue streams like merchandise, events, and subscriptions.<\/p>\n<h2>Invest in Native Advertising<\/h2>\n<p>One of the most impactful revenue streams publishers are utilizing today is <a href=\"https:\/\/blog.revcontent.com\/what-is-native-advertising\/\">native advertising<\/a> through companies like <a href=\"https:\/\/www.revcontent.com\/\">RevContent<\/a>.<\/p>\n<p>Not only is RevContent a leading provider in the native advertising space for publishers, but our native advertising widget is effective and easy to use. It&#8217;s no wonder some of the top publishers out there today (think:\u00a0<a href=\"https:\/\/www.forbes.com\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>,\u00a0<a href=\"https:\/\/www.theatlantic.com\/\" target=\"_blank\" rel=\"noopener\">The Atlantic<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.newsweek.com\/\" target=\"_blank\" rel=\"noopener\">Newsweek<\/a>) rely on us to generate more revenue for their businesses.<\/p>\n<p>With over 250 billion content recommendations per month across dozens of the biggest websites,\u00a0<a href=\"https:\/\/www.revcontent.com\/\">RevContent<\/a>\u00a0is\u00a0<em>the\u00a0<\/em>go-to for successful native advertising campaigns. We\u2019ve created a technology that helps advertisers gain exposure while offering website owners a way to monetize their content and audiences.<\/p>\n<p>Learn more about who we help and\u00a0<a href=\"https:\/\/www.revcontent.com\/\">how you may be able to benefit from native advertising today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A diverse portfolio of revenue is key in long-term success for a variety of industries these days, and publishing is no exception. Putting all your eggs in one basket has rarely been a smart idea in business, but many companies have recently spent a bulk of their focus on generating revenue from only a handful [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1760,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[313],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Publishers Can Diversify Their Revenue Sources | RevContent<\/title>\n<meta name=\"description\" content=\"Here are a few simple steps publishers can take in order to diversify their revenue sources and have a higher chance of growth in the long-run.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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