{"id":1847,"date":"2019-06-03T08:56:07","date_gmt":"2019-06-03T08:56:07","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1847"},"modified":"2024-05-01T15:46:33","modified_gmt":"2024-05-01T15:46:33","slug":"how-to-deliver-even-more-value-with-your-native-advertising-content","status":"publish","type":"post","link":"\/blog\/how-to-deliver-even-more-value-with-your-native-advertising-content\/","title":{"rendered":"How to Deliver Even More Value with Your Native Advertising Content"},"content":{"rendered":"\n<p>More and more, we are seeing businesses engaging in content\nmarketing as part of their overall inbound marketing strategy. By delivering\nuseful content to the right audiences, you can build brand recognition, improve\nyour SEO, and increase conversions. Incorporate these tips into your inbound\nmarketing strategy for native advertising success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Identify Key Demographics:<\/h2>\n\n\n\n<p>It doesn\u2019t really matter if you\u2019re targeting families going\non vacation or millennials buying a house for the first time, it\u2019s crucial to\nunderstand your audience and what resonates with them. Start by creating buyer\npersonas for your audience and then identify the pain points they experience\nwhen shopping for your product or service. This data will drive your content\nmarketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use a Content Discovery Platform to Deliver Your Content to the Right Audience<\/h2>\n\n\n\n<p>As you identify your audience, you\u2019ll also find out where\nthey hang out online. Sure, families planning a trip may visit travel websites,\nbut they are also likely to read top parenting blogs. Millennials looking to\nbuy a home might visit personal finance or budgeting websites.<\/p>\n\n\n\n<p>Content discovery platforms place your native advertising in\nprominent spots on top websites where it can naturally blend into the editorial\ncontent on the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Follow Content Marketing Best Practices<\/h2>\n\n\n\n<p>The same elements that appeal to website visitors also\ndeliver value in native advertising; this includes reading content marketing\narticles and other assets as&nbsp;part of your strategic inbound marketing\ncampaign. To ensure best practices, your content marketing strategy should\ninclude:<\/p>\n\n\n\n<ul><li>Listicles<\/li><li>Short, service-oriented pieces<\/li><li>Catchy headlines that promise to solve a problem<\/li><li>Engaging stories about people with similar\nwants, needs, and challenges as your target demographic<\/li><\/ul>\n\n\n\n<p>Native advertising like content recommendations&nbsp;should\nblend into the content marketing landscape; in other words,&nbsp;content that\nlooks similar to the consumers\u2019 favorite blogs will build trust for your brand\nand increase engagement.<\/p>\n\n\n\n<p>Remember, content marketing shouldn\u2019t always take a hard\nsales approach; instead, inform readers about ways to overcome the challenges\nthey face with anecdotes, digestible tips, and actionable insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let Your Ad Network Move Readers Down the Sales Funnel<\/h2>\n\n\n\n<p>Ad networks like RevContent excel in pinpointing your target\naudience due to their renowned content discovery platform. This platform\ndelivers outstanding native advertising that will inform, entertain and,\nultimately sell.<\/p>\n\n\n\n<p>Through retargeting techniques and our wide variety of\npublisher partners, our native advertising campaigns reach the right audiences\nto yield a better click-through rate and higher ROI.<\/p>\n\n\n\n<p>Learn more about how we can help you get your content\nmarketing into the right hands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more, we are seeing businesses engaging in content marketing as part of their overall inbound marketing strategy. By delivering useful content to the right audiences, you can build brand recognition, improve your SEO, and increase conversions. Incorporate these tips into your inbound marketing strategy for native advertising success. Identify Key Demographics: It doesn\u2019t [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Deliver Even More Value with Your Native Advertising Content | RevContent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/how-to-deliver-even-more-value-with-your-native-advertising-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Deliver Even More Value with Your Native Advertising Content | RevContent\" \/>\n<meta property=\"og:description\" content=\"More and more, we are seeing businesses engaging in content marketing as part of their overall inbound marketing strategy. By delivering useful content to the right audiences, you can build brand recognition, improve your SEO, and increase conversions. Incorporate these tips into your inbound marketing strategy for native advertising success. 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