{"id":1877,"date":"2019-05-31T10:19:12","date_gmt":"2019-05-31T10:19:12","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1877"},"modified":"2024-05-01T15:46:33","modified_gmt":"2024-05-01T15:46:33","slug":"why-brands-should-invest-in-influencer-marketing","status":"publish","type":"post","link":"\/blog\/why-brands-should-invest-in-influencer-marketing\/","title":{"rendered":"Why Brands Should Invest in Influencer Marketing"},"content":{"rendered":"\n<p>Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon. This year, influencer marketing is projected to become a <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-2019-benchmark-report\/\">$6.5 billion industry<\/a>, up from $1.7 billion in 2016. <br><\/p>\n\n\n\n<p>Marketers are always looking for ways to expand brand awareness. Investing in influencer marketing is a tactic that should not be overlooked. If you are unsure whether investing in influencers is worth it, here are some benefits that can help guide your decision: <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Creation of Authentic Content<\/strong><\/h2>\n\n\n\n<p>How many times have you considered purchasing a product just because it was recommended by a friend? A recommendation from a peer is still one of the most effective forms of advertising. Consumers are most influenced by content that is authentic and trustworthy. Personalized experiences have always been key to connecting with your audience. <br><\/p>\n\n\n\n<p>Incorporating influencers into your marketing strategy is a great way to give your audience transparent insights into your products or services with the recommendation from a \u201creal human.\u201d It\u2019s important to work with an influencer who tells a story about your brand based on their own experiences. Consumers can see right through a cookie-cutter statement. Effective influencers will be willing to provide an authentic perspective to their audiences about your brand. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Increased Audience Reach<\/strong><\/h2>\n\n\n\n<p>Whether you decide to work with micro or macro-influencers, there is a huge opportunity to tap into your ideal audience. The key here for brands is to ensure you\u2019re finding the right influencer that fits into your niche. For instance, It probably wouldn\u2019t make sense for an interior design influencer to promote your travel brand. Similar to native advertising, influencer marketing campaigns are effective when they are highly targeted. <br><\/p>\n\n\n\n<p>A recent <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-2019-benchmark-report\/\">survey<\/a> revealed that 82% of brands believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing. Ensure that you do your own research on the influencer you plan to work with, and are given access to the influencer\u2019s audience data (including age, interests, gender and location) before agreeing to work with them. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Higher Revenue <\/strong><\/h2>\n\n\n\n<p>A common setback for marketers investing in influencer marketing is the amount of money that must be invested. While this tactic is certainly not free, there are promising returns if done correctly. In 2018, the average ROI for influencer marketing campaigns was $5.20 per every dollar spent. Consumers tend to be more trusting of influencers rather than brands themselves. Incorporating influencers into your marketing strategy can have a great impact on your audience\u2019s purchase decisions. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon. This year, influencer marketing is projected to become a $6.5 billion industry, up from $1.7 billion in 2016. Marketers are always looking for ways to expand brand awareness. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Brands Should Invest in Influencer Marketing | RevContent<\/title>\n<meta name=\"description\" content=\"Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/why-brands-should-invest-in-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Brands Should Invest in Influencer Marketing | RevContent\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon.\" \/>\n<meta property=\"og:url\" content=\"\/blog\/why-brands-should-invest-in-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"RevContent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevContent\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-31T10:19:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T15:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"\/wp-content\/uploads\/2022\/05\/revcontent-illustration-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RevContent Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revcontent\" \/>\n<meta name=\"twitter:site\" content=\"@revcontent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RevContent Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"\/blog\/why-brands-should-invest-in-influencer-marketing\/\"},\"author\":{\"name\":\"RevContent Team\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208\"},\"headline\":\"Why Brands Should Invest in Influencer Marketing\",\"datePublished\":\"2019-05-31T10:19:12+00:00\",\"dateModified\":\"2024-05-01T15:46:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/blog\/why-brands-should-invest-in-influencer-marketing\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\/\/develop.revcontent.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Advertisers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/blog\/why-brands-should-invest-in-influencer-marketing\/\",\"url\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/\",\"name\":\"Why Brands Should Invest in Influencer Marketing | RevContent\",\"isPartOf\":{\"@id\":\"https:\/\/develop.revcontent.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-05-31T10:19:12+00:00\",\"dateModified\":\"2024-05-01T15:46:33+00:00\",\"description\":\"Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon.\",\"breadcrumb\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Brands Should Invest in Influencer Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/develop.revcontent.com\/#website\",\"url\":\"https:\/\/develop.revcontent.com\/\",\"name\":\"RevContent\",\"description\":\"We Generate Revenue\",\"publisher\":{\"@id\":\"https:\/\/develop.revcontent.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/develop.revcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/develop.revcontent.com\/#organization\",\"name\":\"RevContent\",\"url\":\"https:\/\/develop.revcontent.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png\",\"contentUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png\",\"width\":1000,\"height\":124,\"caption\":\"RevContent\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RevContent\/\",\"https:\/\/x.com\/revcontent\",\"https:\/\/www.linkedin.com\/company\/revcontent\",\"https:\/\/www.youtube.com\/channel\/UCNwi-goj0p_uStCevvCarvA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208\",\"name\":\"RevContent Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g\",\"caption\":\"RevContent Team\"},\"url\":\"\/blog\/author\/revcontent-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Brands Should Invest in Influencer Marketing | RevContent","description":"Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Why Brands Should Invest in Influencer Marketing | RevContent","og_description":"Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon.","og_url":"\/blog\/why-brands-should-invest-in-influencer-marketing\/","og_site_name":"RevContent","article_publisher":"https:\/\/www.facebook.com\/RevContent\/","article_published_time":"2019-05-31T10:19:12+00:00","article_modified_time":"2024-05-01T15:46:33+00:00","og_image":[{"width":900,"height":820,"url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/05\/revcontent-illustration-1.png","type":"image\/png"}],"author":"RevContent Team","twitter_card":"summary_large_image","twitter_creator":"@revcontent","twitter_site":"@revcontent","twitter_misc":{"Written by":"RevContent Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#article","isPartOf":{"@id":"\/blog\/why-brands-should-invest-in-influencer-marketing\/"},"author":{"name":"RevContent Team","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208"},"headline":"Why Brands Should Invest in Influencer Marketing","datePublished":"2019-05-31T10:19:12+00:00","dateModified":"2024-05-01T15:46:33+00:00","mainEntityOfPage":{"@id":"\/blog\/why-brands-should-invest-in-influencer-marketing\/"},"wordCount":436,"publisher":{"@id":"https:\/\/develop.revcontent.com\/#organization"},"image":{"@id":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage"},"thumbnailUrl":"","articleSection":["Advertisers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/blog\/why-brands-should-invest-in-influencer-marketing\/","url":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/","name":"Why Brands Should Invest in Influencer Marketing | RevContent","isPartOf":{"@id":"https:\/\/develop.revcontent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage"},"thumbnailUrl":"","datePublished":"2019-05-31T10:19:12+00:00","dateModified":"2024-05-01T15:46:33+00:00","description":"Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it\u2019s showing no signs of slowing down anytime soon.","breadcrumb":{"@id":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/develop.revcontent.com\/blog\/why-brands-should-invest-in-influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/"},{"@type":"ListItem","position":2,"name":"Why Brands Should Invest in Influencer Marketing"}]},{"@type":"WebSite","@id":"https:\/\/develop.revcontent.com\/#website","url":"https:\/\/develop.revcontent.com\/","name":"RevContent","description":"We Generate Revenue","publisher":{"@id":"https:\/\/develop.revcontent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/develop.revcontent.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/develop.revcontent.com\/#organization","name":"RevContent","url":"https:\/\/develop.revcontent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/","url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png","contentUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png","width":1000,"height":124,"caption":"RevContent"},"image":{"@id":"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevContent\/","https:\/\/x.com\/revcontent","https:\/\/www.linkedin.com\/company\/revcontent","https:\/\/www.youtube.com\/channel\/UCNwi-goj0p_uStCevvCarvA"]},{"@type":"Person","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208","name":"RevContent Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g","caption":"RevContent Team"},"url":"\/blog\/author\/revcontent-team\/"}]}},"_links":{"self":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts\/1877"}],"collection":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/comments?post=1877"}],"version-history":[{"count":0,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts\/1877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/media?parent=1877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/categories?post=1877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/tags?post=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}