{"id":1883,"date":"2019-06-05T10:05:02","date_gmt":"2019-06-05T10:05:02","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1883"},"modified":"2024-05-01T15:46:33","modified_gmt":"2024-05-01T15:46:33","slug":"how-publishers-can-engage-mobile-users","status":"publish","type":"post","link":"\/blog\/how-publishers-can-engage-mobile-users\/","title":{"rendered":"How Publishers Can Engage Mobile Users"},"content":{"rendered":"\n<p>According to <a href=\"https:\/\/www.emarketer.com\/content\/mobile-time-spent-2018\">eMarketer<\/a>, US adults spent about 3 hours and 35 minutes per day on their mobile devices in 2018. Mobile usage has increased year-after-year, and for publishers, this means creating an optimized mobile experience is essential for maximized performance. Here are 3 quick tips that can help: <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Seamless Design and Navigation <\/strong><\/h2>\n\n\n\n<p>It your mobile website looks exactly the same as your site on desktop, it probably isn\u2019t as responsive and optimized as it could be. <br><\/p>\n\n\n\n<p>Mobile users want to consume content quickly and seamlessly. It\u2019s essential that your mobile site is easy to read and navigate. Nothing is more frustrating than having to retype in information or trying to tap a button that is too small. Your buttons should be easily legible and easy to click on, and your landing pages should be clear and concise. If your desktop website is text-heavy, try breaking it up into shorter sections so it\u2019s easier to digest on mobile. <br><\/p>\n\n\n\n<p>A clear CTA is also an important aspect of an optimized mobile site. For example, CTAs such as \u201ccontact us\u201d or \u201cregister now\u201d that float on the page make it easier for users to take action. A search and navigation bar that are always visible are also great ways to help users quickly find what they are looking for. <br><\/p>\n\n\n\n<p>For more ideas on how to improve your mobile site, check out these great <a href=\"https:\/\/services.google.com\/fh\/files\/events\/pdf_retail_ux_playbook.pdf\">examples<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ensure Your Loading Time is Fast <\/strong><\/h2>\n\n\n\n<p>Consumers have little patience when it comes to load time on mobile sites. In fact, nothing will cause users to abandon your site faster than a slow loading time. According to Think with Google, a one-second delay can impact your conversion rates by up to 20%. There are a few quick ways to improve your page speed. For example, ensure that your graphics are compressed, enable caching and eliminate any unnecessary code. <br><\/p>\n\n\n\n<p>If you\u2019re unsure how to test your page speed, Google has a free tool, <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\">Test My Site<\/a>, that gives you the necessary insights you need. It even allows you to compare your page speed to your competition, so you can stay ahead of the curve. A good rule of thumb is that if your site takes more than three seconds to load, you\u2019re already losing page views. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don\u2019t be Disruptive<\/strong><\/h2>\n\n\n\n<p>What\u2019s worse than getting a pop up ad on your desktop device? Getting a pop up ad that takes over your entire mobile screen, and then being unable to click out of it. Thankfully, native advertising is here to help. Native ads are great because they provide an unobtrusive experience and blend in with the flow of the content on your mobile site. From easier conversion attribution to advanced targeting capabilities, native advertising on mobile provides the opportunity to optimize the user experience better than any other format. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to eMarketer, US adults spent about 3 hours and 35 minutes per day on their mobile devices in 2018. Mobile usage has increased year-after-year, and for publishers, this means creating an optimized mobile experience is essential for maximized performance. Here are 3 quick tips that can help: Seamless Design and Navigation It your mobile [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[313],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Publishers Can Engage Mobile Users | RevContent<\/title>\n<meta name=\"description\" content=\"Mobile users want to consume content quickly and seamlessly. It\u2019s essential that your mobile site is easy to read and navigate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/how-publishers-can-engage-mobile-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Publishers Can Engage Mobile Users | RevContent\" \/>\n<meta property=\"og:description\" content=\"Mobile users want to consume content quickly and seamlessly. 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