{"id":1906,"date":"2019-07-10T10:25:34","date_gmt":"2019-07-10T10:25:34","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1906"},"modified":"2024-05-01T15:46:32","modified_gmt":"2024-05-01T15:46:32","slug":"the-buyers-journey-content-for-each-stage","status":"publish","type":"post","link":"\/blog\/the-buyers-journey-content-for-each-stage\/","title":{"rendered":"The Buyer’s Journey: Content for Each Stage"},"content":{"rendered":"\n

It\u2019s very rare that a consumer sees your product or service for the very first time, and decides to purchase it right then and there. With so many options out there, consumers have become research-obsessed. 81%<\/a> of shoppers conduct research before making a purchase decision. This is why it’s so important to create specific content at each stage of the buyer’s journey. The content that you create at each stage has a huge impact on whether you gain a loyal customer or not.
<\/p>\n\n\n\n

Top of the Funnel: Awareness<\/strong><\/h2>\n\n\n\n

The awareness stage is the first step to introducing the market to your brand, products or services. At this stage, consumers are not yet considered high-quality leads, so this is your chance to introduce your products and services and what they have to offer. Determine how you can educate your audience and address how you can fit their needs. In this stage of the buyer\u2019s journey, you should capture your audience\u2019s attention by providing answers through valuable<\/strong> content. Think about ways you can educate, inspire and entertain your audience. High-quality blog posts, ebooks, social content or educational content are effective in this stage of the funnel. 
<\/p>\n\n\n\n

Middle of the Funnel: Consideration<\/strong><\/h2>\n\n\n\n

The consideration stage is arguably one of the most important stages in the buyer\u2019s journey. It\u2019s where consumers determine if what you are offering is right for them, or if they should look elsewhere. Do their specific needs or interests match what you\u2019re offering? This is your opportunity to prove that you are an expert in your industry and stand out from the competition. Consumers aren\u2019t yet ready to commit, so this is your chance to prove that you are the right choice. Types of content that work for this stage in the funnel include case studies, webinars or expert guides. Your content should provide insights, statistics, and real-examples that back-up your claims. For example, you could create a case study that highlights your past success or a video that addresses the consumer’s pain points. You could also create a guide that compares your products or services to your competition. Think about keywords you can use in this stage such as \u201cCompare,\u201d \u201cFeatures,\u201d or \u201cBenefits.\u201d
<\/p>\n\n\n\n

Bottom of the Funnel: Purchase<\/strong><\/h2>\n\n\n\n

The purchase stage of the funnel is one of the most common stages that we see all over the internet. However, when being presented content at this stage initially, most consumers aren\u2019t ready to make that purchase yet. This is why it\u2019s key to lead consumers down the sales funnel before presenting content in this stage. The content that you create at the bottom of the funnel can largely determine whether the consumer decides to pull out their wallet or not. You\u2019ve already educated your potential customer and presented how you can provide a solution. Now is your chance to convert them into a paying customer. The content you create should be both persuasive and highly personalized. For example, you could provide a demo or trial offer to convince consumers that your product is worth purchasing. You also shouldn\u2019t underestimate the power of product reviews and testimonials in this stage.
<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s very rare that a consumer sees your product or service for the very first time, and decides to purchase it right then and there. With so many options out there, consumers have become research-obsessed. 81% of shoppers conduct research before making a purchase decision. This is why it’s so important to create specific content […]<\/p>\n","protected":false},"author":3,"featured_media":1907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"\nThe Buyer's Journey: Content for Each Stage | RevContent<\/title>\n<meta name=\"description\" content=\"The content that you create at each stage of the buyer's journey has a huge impact on whether you gain a loyal customer or not. 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