{"id":1910,"date":"2019-07-16T11:05:08","date_gmt":"2019-07-16T11:05:08","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=1910"},"modified":"2022-06-14T04:47:14","modified_gmt":"2022-06-14T04:47:14","slug":"5-tips-for-writing-native-advertising-headlines","status":"publish","type":"post","link":"\/blog\/5-tips-for-writing-native-advertising-headlines\/","title":{"rendered":"5 Tips for Writing Native Advertising Headlines"},"content":{"rendered":"\n<p> Your headlines are what helps users determine whether your ad is worth clicking on or not. This is one of the most important aspects of your content strategy, so we&#8217;ve put together 5 tips that can help you improve: <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consider the Length<\/strong><\/h2>\n\n\n\n<p>In today\u2019s digital world, people are constantly bombarded with information. The result has been that the average person\u2019s attention span is getting shorter. According to a study by Microsoft, the average attention span of online users is about 8 seconds. This is a sharp decline from a 2000 study that revealed our online attention spans were about 12 seconds. It\u2019s key to create headlines that effectively capture and hold the attention of consumers &#8211; and a lengthy headline might not be the best way to do this. With your image and headline being the main way to capture the consumers&#8217; attention, concise headlines are best. The ideal native advertising headline is about 60-80 characters long. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Include Numbers in Your Headlines<\/strong><\/h2>\n\n\n\n<p>Using numbers in your headlines has proven to be effective time and time again. Numbers make headlines easier to process and digest. According to a study by Conductor, headlines with numbers were 36% more popular than headlines without numbers. For instance, instead of writing \u201cBest Tips for Buying a New Car,\u201d try using \u201c5 Best Tips for Buying a New Car.\u201d <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create a How-To<\/strong><\/h2>\n\n\n\n<p>When you have great tips to offer to your readers, how-to headlines are great because they are direct and to the point. If done correctly, this gives your readers a clear indication of what your content has to offer. For example, \u201cHow to Train Your New Puppy,\u201d or \u201cHow to Remove Stains From Your Carpet\u201d are a few ways that you can use this type of headline.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ask Questions<\/strong><\/h2>\n\n\n\n<p>Asking a question in your headline is another proven strategy that drives results. Consider using keywords such as \u2018What\u2019 \u2018Why\u2019 \u2018Which\u2019 \u2018How\u2019 \u2018When,\u2019 etc. The key here is to ask questions that inspire curiosity rather than asking misleading questions. For example, do not ask a question that is obviously misleading, such as \u201cIs This Proof that Aliens Are Living on Earth?\u201d Instead, ask a question that can actually provide value to your audience, such as \u201cHow One Company is Improving the Way We Buy Cars.\u201d&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don&#8217;t Write Misleading Headlines<\/strong><\/h2>\n\n\n\n<p>Trying to gain clicks by misleading your audience is one of the fastest ways to drive them away. For example, headlines such as \u201cTricks to Winning the Lottery,\u201d or \u201cShocking Facts about the U.S. Government\u201d are obviously misleading. Native advertising is all about improving the user experience, and helping users discover content that they actually care about. Trying to trick users into clicking on your content will earn you little trust from your audience. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your headlines are what helps users determine whether your ad is worth clicking on or not. This is one of the most important aspects of your content strategy, so we&#8217;ve put together 5 tips that can help you improve: Consider the Length In today\u2019s digital world, people are constantly bombarded with information. The result has [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Writing Native Advertising Headlines | RevContent<\/title>\n<meta name=\"description\" content=\"It\u2019s key to create headlines that effectively capture and hold the attention of consumers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/5-tips-for-writing-native-advertising-headlines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Writing Native Advertising 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