{"id":2008,"date":"2020-10-21T11:20:00","date_gmt":"2020-10-21T11:20:00","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2008"},"modified":"2024-05-01T15:46:31","modified_gmt":"2024-05-01T15:46:31","slug":"black-friday-marketing-tips","status":"publish","type":"post","link":"\/blog\/black-friday-marketing-tips\/","title":{"rendered":"Black Friday Marketing Tips from RevContent"},"content":{"rendered":"\n

Cyber Monday and Black Friday Marketing Tips from RevContent<\/strong>
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The days of waking up at 3 AM to stand in an hours-long line in the freezing cold are (maybe, sort of) over. For Black Friday, who wants to wake up early when you can just shop online?
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Well, your customers are thinking the same thing, which is why getting your RevContent campaigns up and running ASAP is critical. 
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Black Friday started as the day after Thanksgiving and quickly grew to overtake the entire weekend. Cyber Monday was first coined in 2005<\/a> and dedicated solely to e-commerce. Over the years, the two holidays have merged into a ginormous weekend of spending and sales. <\/p>\n\n\n\n

We’re going to break down Cyber Monday and Black Friday marketing tips in this post. With consumer spending expected to hit $1.035 trillion dollars this year, it’s critical to consume Cyber Monday and Black Friday marketing tips to get your campaigns prepared. <\/p>\n\n\n\n

Black Friday Marketing Tips<\/h2>\n\n\n\n
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1. Plan and Budget Ahead For Black Friday and Cyber Monday on RevContent<\/strong><\/h2>\n\n\n\n

As the largest sales and lead-generating quarter of the year, accounting for 81% of the year\u2019s digital commerce growth<\/a>, it is critical to be ahead of the curve. Even 74% of retailers<\/a> attribute at least 20% of their yearly revenue to the holiday shopping season.<\/p>\n\n\n\n

Tech, gadgets, home, and travel are among the most trending categories during this weekend, so even incorporating that style of imagery could help catch your customer\u2019s eye. <\/strong><\/p>\n\n\n\n

Get your RevContent campaigns loaded with content early to ensure you get approved and scaling by next week. <\/p>\n\n\n\n

2. Analyze Your Past Top Performers<\/strong><\/h2>\n\n\n\n

People start shopping early, with 26% of holiday shoppers<\/a> reporting that they have even started shopping before Halloween, and 52.9% of average holiday shoppers having completed all of their shopping by December 10th<\/a>. <\/p>\n\n\n\n

Take a look at your best performing content over the last few weeks, and see if there\u2019s anything you can repurpose or reuse for Black Friday\/Cyber Monday campaigns. <\/p>\n\n\n\n

Your best image\/headlines might be applicable for the weekend sales, and if not, you can at least draw conclusions of what your audience connected with and create similar content. <\/p>\n\n\n\n

3. Create Unique Experiences for Mobile and Desktop<\/strong><\/h2>\n\n\n\n

Not all shoppers are the same. Holiday marketing is a whole new world when it comes to tailoring your campaign messaging and selecting your target audience. Some shoppers know what they are looking for and some are searching for that perfect gift idea. And, while they are all usually shopping for their loved ones, there is always a high percentage of people that love to get a great deal as a gift to themselves. This is where it\u2019s critical to come up with new and unique ways to get in front of your<\/em> right audience and the right time.<\/p>\n\n\n\n