{"id":2071,"date":"2020-04-08T13:39:31","date_gmt":"2020-04-08T13:39:31","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2071"},"modified":"2022-06-14T04:33:42","modified_gmt":"2022-06-14T04:33:42","slug":"zip-code-targeting-launches-as-new-layer-of-granularity-for-advertisers","status":"publish","type":"post","link":"\/blog\/zip-code-targeting-launches-as-new-layer-of-granularity-for-advertisers\/","title":{"rendered":"Zip Code Targeting Launches as New Layer of Granularity for Advertisers"},"content":{"rendered":"\n<p>Today, we&#8217;re excited to release Zip Code and DMA targeting,&nbsp; the latest release in a series of product upgrades. <strong><a href=\"https:\/\/www.comscore.com\/Insights\/Blog\/Comscore-Sees-Shifting-Category-Trends-for-Digital-Audiences-Amid-Pandemic\">As Comscore reports an 89% increase in the consumption of local news,<\/a> we know it\u2019s more important than ever to offer this level of granular targeting within our platform.&nbsp;<\/strong><\/p>\n\n\n\n<p><em>Sharon Lyon, Vice President of Sales and Operations says, \u201cAdvertisers have access to a whole new level of granularity with hyper local targeting capabilities. For regional and location specific offers and products, they can attract relevant customers to geo-constrained products and offers and capitalize on markets worth more to their brand and adjust costs accordingly.\u201d<br><\/em><\/p>\n\n\n\n<p><strong>Overall, advertisers have the ability to effectively spend budgets for the exact users they want to reach the most in specific, local markets.<\/strong><\/p>\n\n\n\n<p>As RevContent becomes one of the biggest players in local news with hundreds of markets under the worlds largest media conglomerates, RevContent advertisers have over 13 billion monthly impressions to access.&nbsp;<\/p>\n\n\n\n<p>For advertisers, they&#8217;re now able to reach specific users in specific markets. <\/p>\n\n\n\n<ul><li><strong>Local businesses can now utilize native traffic<\/strong> &#8211; previously, if a business only had physical stores, it was difficult to buy traffic effectively. Now, local shops and stores can use zip code targeting to reach users within a certain distance from their locations.&nbsp;<\/li><li><strong>For brands with geo-specific offers, <\/strong>they can target large metro regions, helping them spend their budget wisely and attract relevant customers<\/li><li><strong>Advertisers can capitalize on markets worth more to their brand<\/strong> and adjust costs accordingly <\/li><\/ul>\n\n\n\n<p>Right within the normal campaign set up, Zip Code Targeting is now available to include and exclude postal codes and metros. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/96CS6iCqeHvKJ31EMj3JryOUrQXRyh1ZLYDPemovXeMvPFbv9-wAmPO-N8iOtpuq9zYSf5Mre91e7ibo1vDWBvX51Cr3nxPM1X9y4Hgi2S-F47hOaB3-RhMaeHfhnN_3Jz0yYlHo\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>To get started with zip code targeting today, login to your RevContent account to get started. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Through content discovery, RevContent enables publishers and advertisers to engage and grow audiences, develop loyal customers and drive revenue.&nbsp;<a href=\"https:\/\/www.revcontent.com\/?utm_source=blog&amp;utm_campaign=zipcodea&amp;utm_medium=post\">Sign up<\/a>&nbsp;or&nbsp;<\/em><a href=\"https:\/\/www.revcontent.com\/login\"><em>login to your account.&nbsp;<\/em><\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RevContent launches Zip Code and DMA targeting, a critical layer of granularity for advertisers looking to attract relevant customers to geo-constrained products and offers, capitalizing on markets worth more to their brand and adjusting costs accordingly.<\/p>\n","protected":false},"author":3,"featured_media":2074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[320],"tags":[],"acf":[],"yoast_head":"<!-- This site is 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