{"id":2076,"date":"2020-04-22T08:53:11","date_gmt":"2020-04-22T08:53:11","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2076"},"modified":"2024-05-01T15:46:31","modified_gmt":"2024-05-01T15:46:31","slug":"three-founders-publishing","status":"publish","type":"post","link":"\/blog\/three-founders-publishing\/","title":{"rendered":"Three Founders Publishing Experiences Consecutive Record-Breaking Profit Days on RevContent: Case Study"},"content":{"rendered":"\n
Three Founders Publishing is a leading independent publisher of technology and financial research. With a skilled customer and traffic acquisition team, Three Founders Publishing is an experienced buyer across native networks as well as social media. <\/p>\n\n\n\n
In early 2020, Three Founders Publishing was purchasing RevContent traffic through a well-known DSP. They noticed the high-quality traffic from RevContent quickly becoming profitable, and they shifted to buying direct on RevContent, resulting in lower costs, more volume, and higher quality traffic. <\/p>\n\n\n\n
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After beginning to build and scale campaigns directly through RevContent, Three Founders Publishing quickly began to see increased volume at a lower cost. Easily hitting key performance indicators of increased sales and engagement, they scaled from hundreds of dollars a day through the DSP to over $50K a day when they launched directly on RevContent. <\/strong> \u201cWe ran all the sources on a broad DSP campaign, and Revontent had the best promise out of those. Instead of just running through the DSP, we decided to go direct and got over 10x the conversions pretty much instantly,\u201d said Brenton, Head Media Buyer at Three Founders Publishing, an Agora Company. <\/em>
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