{"id":2207,"date":"2021-04-29T16:05:45","date_gmt":"2021-04-29T16:05:45","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2207"},"modified":"2024-05-01T15:46:29","modified_gmt":"2024-05-01T15:46:29","slug":"the-first-domino-apples-ios-14-5-and-how-it-affects-app-advertisers","status":"publish","type":"post","link":"\/blog\/the-first-domino-apples-ios-14-5-and-how-it-affects-app-advertisers\/","title":{"rendered":"The First Domino: Apple\u2019s IOS 14.5 and How It Affects App Advertisers"},"content":{"rendered":"\n
What Does iOS 14.5 Mean for Users?<\/strong><\/p>\n\n\n\n Today, Apple is releasing its long-awaited IOS 14.5 update<\/a>, one of the most impactful updates Apple has ever released. Guaranteed to permanently shake up the advertising and publishing landscapes, iOS14 is the result of the intense pressure on ad tech to ensure user privacy and safety. <\/p>\n\n\n\n Users will now have the option to opt into<\/strong> having their data and information tracked by third-party organizations. When an application within the IOS ecosystem<\/a> wants to track a user\u2019s information, the user will be prompted with a pop-up on whether to allow this or not. <\/p>\n\n\n\n Previously, the third-party tracking system was based on opting-out, <\/strong>meaning if you didn\u2019t want your data tracked, you had to go out of your way to clarify that.<\/p>\n\n\n\n For users, this is highly desired privacy and protection that comes at the heels of litigation over the years – from Facebook\u2019s Cambridge Analytica drama to the continuous privacy battle between Facebook and Google. <\/p>\n\n\n\n The technical term for this new privacy-focused technology is called App Tracking Transparency <\/strong>or ATT<\/a>. It will be yet another major step Apple is using to put privacy back in the hands of users. Of course, with such a major change, and so many different companies relying on cookies and IFDA<\/strong> (Identifiers For Advertisers,) a lot of companies are going to have to evolve their tools for targeting their audiences. <\/p>\n\n\n\n