{"id":2257,"date":"2015-06-11T10:01:16","date_gmt":"2015-06-11T10:01:16","guid":{"rendered":"https:\/\/173.254.91.31\/?p=107"},"modified":"2024-04-16T21:04:40","modified_gmt":"2024-04-16T21:04:40","slug":"6-tips-for-creating-the-webs-most-killer-viral-gallery-content","status":"publish","type":"post","link":"\/blog\/6-tips-for-creating-the-webs-most-killer-viral-gallery-content\/","title":{"rendered":"6 Tips For Creating The Most Killer Viral Gallery Content"},"content":{"rendered":"<div><\/div>\n<div><span style=\"color: #000000;\">Boom! You created the world&#8217;s next big viral content site. You have a great name, solid content, and enough server bandwidth to support the entire population of North America viewing your site concurrently. However, you don&#8217;t know how to structure your content pages for maximum user engagement.<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">They say a picture is worth a thousand words, and while we don&#8217;t know how accurate that statement is, we do know that content featuring impactful images garners at <em>least<\/em> 30% more shares on social media than those without images. Gallery or slideshow pages are a great way to display image-driven content and provide a significant uplift in page views per user.<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">Here are 6 tips for optimizing your gallery pages for maximum performance.<\/span><\/div>\n<div><\/div>\n<h3><span style=\"color: #000000;\"><strong>1. Is the slideshow format effective for your content?<\/strong><\/span><\/h3>\n<div><span style=\"color: #000000;\">While galleries give your users a sense of control, they also require continuous interaction with the page. Before you turn your content into a slideshow, ask yourself these questions:<\/span><\/div>\n<div><\/div>\n<ul>\n<li><span style=\"color: #000000;\">When is it effective to use a gallery?<\/span><\/li>\n<li><span style=\"color: #000000;\">Does your content feature instructions with clear steps?<\/span><\/li>\n<li><span style=\"color: #000000;\">Do you have an image for each concept?<\/span><\/li>\n<li><span style=\"color: #000000;\">Do you have more than 4 items but less than 20?<\/span><\/li>\n<li><span style=\"color: #000000;\">Will breaking up the content improve readability?<\/span><\/li>\n<\/ul>\n<div><span style=\"color: #000000;\">If you can&#8217;t answer those questions with a &#8220;yes,&#8221; the slideshow format may not be appropriate for your content.<\/span><\/div>\n<div><\/div>\n<h3><span style=\"color: #000000;\"><strong>2. Create interesting titles that encourage clicks.<\/strong><\/span><\/h3>\n<div><span style=\"color: #000000;\">Keep in mind that, for the user, navigating through your gallery content can be a pretty big time commitment. To keep them clicking through, you need to create an irresistible title. By creating an impactful and relevant title, your audience will be drawn to work their way through your content. Here are a few methods to consider:<\/span><\/div>\n<h5><span style=\"color: #000000;\">Benefits are always a plus<\/span><\/h5>\n<div>\n<ul>\n<li><span style=\"color: #000000;\">10 Decorating Secrets for a Feng Shui Apartment<br \/>\n<\/span><\/li>\n<li><span style=\"color: #000000;\">8 Ways to Find Your Inner Peace in a Chaotic World\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<h5><span style=\"color: #000000;\">Curiosity is also very effective\u00a0<\/span><\/h5>\n<div>\n<ul>\n<li><span style=\"color: #000000;\">Hollywood&#8217;s 10 Most Physically Fit Actors<br \/>\n<\/span><\/li>\n<li><span style=\"color: #000000;\">14 Incredible Uses for Paperclips<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Keeping your audience engaged and diving deeper into your site is key to optimizing page views. Interesting titles are way more likely to grab their attention than your standard title.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2015\/06\/pageviews.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-medium wp-image-129 aligncenter\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2015\/06\/pageviews-300x169.jpg\" alt=\"pageviews\" width=\"300\" height=\"169\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2015\/06\/pageviews-300x169.jpg 300w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2015\/06\/pageviews-768x432.jpg 768w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2015\/06\/pageviews.jpg 888w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/span><\/p>\n<\/div>\n<h3><span style=\"color: #000000;\"><strong>3. Create compelling content!!!<\/strong><\/span><\/h3>\n<div><span style=\"color: #000000;\">Above all else, your content must be compelling! You can&#8217;t just slap a photo on a page and expect to hold your audience&#8217;s attention for long. The goal is to get the user to navigate your <strong>entire<\/strong> slideshow to optimize for page views. Establish your quality from the beginning &#8211; make sure that every slide has solid content, period.<\/span><\/div>\n<div><\/div>\n<h3><span style=\"color: #000000;\"><strong>4. Mobile is the future, so don&#8217;t neglect the small screen!<\/strong><\/span><\/h3>\n<div><\/div>\n<div>\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.emarketer.com\/Article\/Most-Digital-Ad-Growth-Now-Goes-Mobile-Desktop-Growth-Falters\/1010458\" target=\"_blank\" rel=\"noopener\">eMarketer reports<\/a> that in 2017, mobile ad spend is projected to blow past display, posting $35.62 billion in ad spending compared to the desktop&#8217;s $27.21 billion. <a style=\"color: #000000;\" href=\"https:\/\/www.ampush.com\/blog\/15-stats-that-prove-native-advertising-on-mobile-is-here-to-stay\/\" target=\"_blank\" rel=\"noopener\">OPA<\/a> also reports that mobile ads in native format drive 4X higher click-through rates than mobile banner ads and are viewed 53% more frequently by consumers.<\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">What I&#8217;m getting at is mobile is where it&#8217;s at! Make sure that your site is properly optimized for mobile. Larger font sizes and navigation buttons are key to increasing readability and user engagement. If your users can&#8217;t access your content on mobile, you&#8217;re missing out on a major opportunity.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<h3><span style=\"color: #000000;\"><strong>5. For increased monetization, keep it short.\u00a0<\/strong><\/span><\/h3>\n<div><span style=\"color: #000000;\">In our experience, we&#8217;ve found that the sweet spot for proper monetization is between 4 &#8211; 10 page views per user. Only 30% of users complete a gallery session longer than 10 slides. Experiment with multiple layouts, and try adding more than one image per slide. Find what works for your audience and roll with it, just don&#8217;t over-do it.<\/span><\/div>\n<div><\/div>\n<h3><span style=\"color: #000000;\"><strong>6. Don&#8217;t forget the sponsored content!<\/strong><\/span><\/h3>\n<div><span style=\"color: #000000;\">Our team at RevContent takes pride in our reputation as the performance leader in the native advertising space. We live performance, eat it, sleep it- it&#8217;s what drives us every single day. So, trust me when I say that galleries are the perfect place to monetize with sponsored content. There are a few specific locations that work best for sponsored content placement. Take a look:<\/span><\/div>\n<h5><span style=\"color: #000000;\"><b>End of Slideshow:<\/b><\/span><\/h5>\n<div><span style=\"color: #000000;\">End of slideshow placements are some of the highest performing placements that you can put your page. Why? Because it provides your audience with a one-stop shop for the next intriguing piece of content for them to feast on. Lower ad impressions but killer click-through rates.<\/span><\/div>\n<h5><span style=\"color: #000000;\"><b>Interstitial:<\/b><\/span><\/h5>\n<div><span style=\"color: #000000;\">If you have to create a long gallery because your content is just too great to abbreviate, consider adding sponsored content to break it up. This is a great way to monetize the click since many people click off of the page before completing a gallery session anyway. These placements are particularly effective on mobile.<\/span><\/div>\n<h5><span style=\"color: #000000;\"><b>Below Content or Side Rail:<\/b><\/span><\/h5>\n<div><span style=\"color: #000000;\">If your primary goal is monetization, sponsored content below the gallery and side rail placements will be your most effective placements for revenue generation. Ad visibility is at its highest in those placements and almost assures a high level of engagement.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">Galleries are a phenomenal way to make your content stand out. Successful implementation and revenue potential rely purely on user experience, compelling content, and proper sponsored content placements. With the right format, you are well on your way toward taking over the digital universe.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\">If you have any questions, feel free to contact me or your <a href=\"https:\/\/www.revcontent.com\/signup\/?utm_source=blog&amp;utm_medium=blogpost&amp;utm_campaign=signup&amp;utm_term=revcontent&amp;utm_content=6-tips-for-creating-the-webs-most-killer-viral-gallery-content\" target=\"_blank\" rel=\"noopener\">RevContent<\/a> rep. We are always happy to help!<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div><em>Powering 250 billion content recommendations per month, RevContent is the fastest growing network and reaches 97% of US households, according to Quantcast. To learn more about content that converts, \u00a0<a href=\"https:\/\/www.revcontent.com\/signup\" target=\"_blank\" rel=\"noopener\">sign up<\/a>\u00a0or visit our <a href=\"https:\/\/www.revcontent.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boom! You created the world&#8217;s next big viral content site. You have a great name, solid content, and enough server bandwidth to support the entire population of North America viewing your site concurrently. However, you don&#8217;t know how to structure your content pages for maximum user engagement. <\/p>\n","protected":false},"author":3,"featured_media":133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[312],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tips For Creating The Most Killer Viral Gallery Content | RevContent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/6-tips-for-creating-the-webs-most-killer-viral-gallery-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips For Creating The Most Killer Viral Gallery Content | RevContent\" \/>\n<meta property=\"og:description\" content=\"Boom! 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