{"id":2405,"date":"2022-06-01T21:36:41","date_gmt":"2022-06-01T21:36:41","guid":{"rendered":"\/?p=2405"},"modified":"2024-04-16T21:03:47","modified_gmt":"2024-04-16T21:03:47","slug":"why-contextual-relevance-is-more-important-than-ever","status":"publish","type":"post","link":"\/blog\/why-contextual-relevance-is-more-important-than-ever\/","title":{"rendered":"Why Contextual Relevance is More Important Than Ever"},"content":{"rendered":"\n

Brands worldwide are looking for more efficient ways to bring awareness to the goods and services they offer. If you are looking for a marketing strategy that works, consider contextual relevance in marketing. <\/p>\n\n\n\n

Brand\u00a0awareness leads to quicker conversions<\/a>\u00a0when customers can rely on the information given to them in an advertisement. When your ad appears on a site the buyer already trusts, it lends credence to your content.\u00a0<\/p>\n\n\n\n

Let’s look at the factors that make contextual targeting relevant to advertisers. First, take a moment to understand what contextual relevance in marketing is and how it compares to behavioral marketing. <\/p>\n\n\n\n

What is contextual relevance in marketing? <\/h2>\n\n\n\n

Contextual advertising is an advertising strategy where advertisers place ads on the site based on its content. For instance, placing beauty product ads on fashion blogs and style websites is a form of contextually relevant advertising. <\/p>\n\n\n\n

The key focus of this advertising strategy is not on the one consuming that content but on the content being consumed. This strategy targets potential consumers who are already interested in your website\u2019s content.<\/p>\n\n\n\n

Researchers discovered that if you serve\u00a0content in the digital world<\/a>\u00a0without context, it adversely impacts that brand in the buyer’s mind.\u00a0<\/p>\n\n\n\n

Alternatively, you can mitigate these adverse effects by adopting a contextual targeting strategy. That will help you build brand loyalty based on correlations buyers make between your brand and the company that published your ad.<\/p>\n\n\n\n

Contextual marketing vs behavioral marketing<\/h2>\n\n\n\n

Advertisers once used contextual relevance in all of their advertising. However, they sidelined that strategy in favor of behavioral marketing – a strategy that relies heavily on targeting shoppers based on browsing behavior, not specific products.\u00a0In fact, by 2026, the\u00a0global contextual advertising market<\/a>\u00a0will reach more than $300 million.\u00a0\u00a0<\/p>\n\n\n\n

Behavioral advertising will still have its place in the marketing world. However, people understand seeing relevant products when they are shopping. They cringe at the thought of their online shopping behaviors being tracked. <\/p>\n\n\n\n

What they don\u2019t know is that contextual marketing goes one step further than behavioral marketing. You still reach your audience by leveraging digital language data such as:<\/p>\n\n\n\n