{"id":2536,"date":"2022-07-21T19:22:39","date_gmt":"2022-07-21T19:22:39","guid":{"rendered":"\/?p=2536"},"modified":"2024-05-01T15:46:28","modified_gmt":"2024-05-01T15:46:28","slug":"how-to-optimize-branded-content-to-hit-revenue-goals","status":"publish","type":"post","link":"\/blog\/how-to-optimize-branded-content-to-hit-revenue-goals\/","title":{"rendered":"How to Optimize Branded Content to Hit Revenue Goals"},"content":{"rendered":"\n
Today\u2019s consumers are more discerning than ever before. <\/p>\n\n\n\n
The internet grants anyone the ability to search for specific solutions to your unique problems and make calculated, informed decisions about the products you buy. The demand for customized content that meets any particular need continues to rise, yet most people are turned off by invasive online ads that disrupt the user experience. <\/p>\n\n\n\n
In fact, 46.2% of people<\/a> use ad blockers to avoid seeing ads on their computers. That\u2019s why today\u2019s advertisers must optimize branded content as part of their content marketing<\/a> strategy to attract a loyal audience, drive quality traffic, and hit revenue goals. <\/p>\n\n\n\n Branded content is essentially a paid ad that uses storytelling to connect with an audience on an emotional level. Rather than push a sales agenda, branded content is engaging and typically does one of three things:<\/p>\n\n\n\n With branded content, audiences become aware of the brand, but don\u2019t feel as though they\u2019re being sold to. <\/p>\n\n\n\n So what\u2019s a good example of branded content? <\/p>\n\n\n\n Remember The Lego Movie<\/em>? The film is clearly a promotion for Lego products, but the brand name isn\u2019t mentioned<\/a> until after the end of the movie and nothing in the content actually tells people to buy the product. It\u2019s simply a fun escape from reality that the whole family can enjoy, and is a prime example of branded content. <\/p>\n\n\n\n Of course, branded content doesn\u2019t have to be delivered in the form of a feature-length film. It can range from podcasts and videos to infographics and articles. It\u2019s hosted on a company\u2019s own channels, so it isn\u2019t affected by ad blockers. More importantly, it\u2019s non-intrusive and stimulates user response, helping to boost conversions and generate revenue.<\/p>\n\n\n\n In addition to connecting with audiences on a deeper level and circumventing ad blockers, branded content helps to:<\/p>\n\n\n\nWhat exactly is branded content?<\/h2>\n\n\n\n
Benefits of Publishing Branded Content<\/h2>\n\n\n\n