{"id":428,"date":"2015-10-12T13:24:13","date_gmt":"2015-10-12T17:24:13","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=428"},"modified":"2024-05-01T15:46:37","modified_gmt":"2024-05-01T15:46:37","slug":"event-wrap-up-revcontent-joins-premium-european-brands-at-digiday-in-barcelona","status":"publish","type":"post","link":"\/blog\/event-wrap-up-revcontent-joins-premium-european-brands-at-digiday-in-barcelona\/","title":{"rendered":"Event Wrap Up: RevContent Joins Premium European Brands at Digiday in Barcelona"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last week, the <a href=\"https:\/\/www.revcontent.com\/?utm_source=blog&amp;utm_medium=blogpost&amp;utm_campaign=signup&amp;utm_term=revcontent&amp;utm_content=event-wrap-up-revcontent-joins-premium-european-brands-at-digiday-in-barcelona\" target=\"_blank\" rel=\"noopener\">RevContent<\/a> team traveled 14 hours to Barcelona for Digiday Publishing Summit Europe, joining premium European publishers as they spoke about content monetization and th<img decoding=\"async\" class=\"alignright wp-image-437 size-full\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2015\/10\/RevContent_BlogCover_Trey_v1.png\" alt=\"revcontent digiday europe\" width=\"187\" height=\"187\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2015\/10\/RevContent_BlogCover_Trey_v1.png 187w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2015\/10\/RevContent_BlogCover_Trey_v1-150x150.png 150w\" sizes=\"(max-width: 187px) 100vw, 187px\" \/>e increasing importance of video. <a href=\"https:\/\/www.linkedin.com\/in\/treybrenner\" target=\"_blank\" rel=\"noopener\">Trey Brenner,<\/a> RevContent&#8217;s Director of Business Development, presented a keynote speech on one of the hot topics of the conference: native advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more brands turn to native ads to monetize across all platforms and devices, there is significant concern about partnering with the right network. Partnering with the right content recommendation network can be the difference between massively increasing your site&#8217;s performance or actually diminishing your user experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transparency is a concern when it comes to choosing a <a href=\"https:\/\/www.revcontent.com\/signup\/?utm_source=blog&amp;utm_medium=blogpost&amp;utm_campaign=signup&amp;utm_term=contentrecommendation&amp;utm_content=event-wrap-up-revcontent-joins-premium-european-brands-at-digiday-in-barcelona\" target=\"_blank\" rel=\"noopener\">content recommendation<\/a> partner. RevContent is the only native platform that puts partners in control of their content filters with complete transparency to both publishers and advertisers. Other networks don&#8217;t offer this transparency, which is a problem for businesses focused on protecting their brand. Brenner spoke to this fear:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;We offer full transparency to our advertisers, which rewards brands with a significant lift in revenue as advertisers can target and tailor their content to their unique audience.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Our platform offers 100% transparency, so brands are never left wondering about numbers. <\/span><a href=\"https:\/\/bit.ly\/1KvMqZ0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Data integrity<\/span><\/a><span style=\"font-weight: 400;\"> is another topic we&#8217;ve consistently stressed the importance of. Without accurate reporting and data, a publisher could be missing out on key insights or substantial revenue.<\/span><\/p>\n<p>Brenner said, &#8220;<span style=\"font-weight: 400;\">We put our money where our mouth is and mitigate your risk by guaranteeing you 125% of your current returns.&#8221;<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-429 aligncenter\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2015\/10\/revcontent-digiday-europe.jpg\" alt=\"revcontent digiday europe\" width=\"508\" height=\"371\" srcset=\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2015\/10\/revcontent-digiday-europe.jpg 578w, https:\/\/develop.revcontent.com\/wp-content\/uploads\/2015\/10\/revcontent-digiday-europe-300x219.jpg 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, the RevContent team traveled 14 hours to Barcelona for Digiday Publishing Summit Europe, joining premium European publishers as they spoke about content monetization and the increasing importance of video. Trey Brenner, RevContent&#8217;s Director of Business Development, presented a keynote speech on one of the hot topics of the conference: native advertising.<\/p>\n","protected":false},"author":3,"featured_media":452,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Wrap Up: RevContent Joins Premium European Brands at Digiday in Barcelona | RevContent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/event-wrap-up-revcontent-joins-premium-european-brands-at-digiday-in-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Wrap Up: RevContent Joins Premium European Brands at Digiday in Barcelona | RevContent\" \/>\n<meta property=\"og:description\" content=\"Last week, the RevContent team traveled 14 hours to Barcelona for Digiday Publishing Summit Europe, joining premium European publishers as they spoke about content monetization and the increasing importance of video. 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