RevContent Cookie Policy

Last Updated & Effective Date: July 31, 2024

Our Privacy Policy explains how we collect and use information from and about you when you visit our website, create an account with us, or otherwise interact with us or our Services. Whereas, this Cookie Policy explains more about how we use cookies and your choices concerning cookies. While the tables below are updated frequently in an earnest effort of transparency, we cannot guarantee the information inline, particularly that of unaffiliated third party advertising partners, to be fully accurate and up-to-date.

What are Cookies?

Like most websites, we use cookies and similar technologies to remember things about you so that we can provide you with a better experience. Specifically, we use cookies and similar technologies to improve the quality of our site, improve your user experience, and to help surface content that you will find relevant and interesting.

  • Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies that work with the website operator (“third-party cookies”).
  • Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.
  • Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
How We Use Cookies

We use cookies for a number of reasons, like helping us see which features are most popular, counting visitors to a page, keeping our services secure, and providing users who encounter our services with an optimized experience. The cookies we use generally fall into one of the following categories:

Category of Cookies
Purpose
Strictly Necessary Cookies
These cookies are critical to the function of our Site/Services and cannot be disabled or opted out of, unless our publisher partner is using a cookieless solution.
Performance Cookies
These cookies are used to understand the volume of unique Site visits, sources, and overall session depth so we might measure and improve upon the performance of our Site.
Advertising Cookies
These cookies are used to deliver advertisements that are meaningful for visitors to our website and to track the effectiveness of marketing campaigns.
Third Party Advertising Cookies
We partner with unaffiliated third party demand providers to personalize promoted content to a User’s interests and show more relevant recommendations. These cookies are set depending on the User’s preferences with each applicable partner.

USERS

STRICTLY NECESSARY COOKIES

Name of the Controller
Cookie
Purpose
Expiration
Link to Policy
RevContent
rev_opt_out
Used to detect Opt Out from personalized advertising through the RevContent Services
Never
https://www.revcontent.com/policy/
privacy-policy

THIRD PARTY ADVERTISING COOKIES

Name of the Controller
Cookie
Expiration
Link to Policy
Bidswitch
Cookie syncing
1 year
https://www.bidswitch.com/privacy-policy/
Criteo SA
Cookie syncing
390 days
https://www.criteo.com/privacy/
Flipp
Cookie syncing
1 year
https://corp.flipp.com/privacy-policy/
GumGum, Inc.
Cookie syncing
1 year
https://gumgum.com/terms-and-policies/
privacy-policy
Infolinks Media, LLC
Cookie syncing
1 year
https://www.infolinks.com/privacy-policy/
Media Force Ltd.
Cookie syncing
2 years
https://comparisons.org/privacy.php
Microsoft Advertising
Cookie syncing
13 months
https://www.microsoft.com/en-us/privacystatement
Minute Media
Cookie syncing
1 year
https://www.minutemedia.com/policies/
privacy-policy
PubMatic, Inc
Cookie syncing
90 days
https://pubmatic.com/legal/privacy/
Outbrain DSP
Cookie syncing
1 year
https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/

SITE VISITORS

STRICTLY NECESSARY COOKIES

Name of the Controller
Cookie
Purpose
Expiration
Link to Policy
RevContent
__id
Used as a referential identifier to process data privacy requests
1 year
PHPSESSID
Used to distinguish unique sessions
1 year
tsvm_rv
Used to help identify, prevent, and/or mitigate Site security risks
2 hours
Hubspot
__hssc
Used to keep track of sessions, session count, and timestamps
30 minutes of User inactivity
__hssrc
Used to detect if the browser session has been restarted
Session
duration
__hstc
Used for tracking individual visitors and session information
6 months
hubspotutk
Used primarily to provide Support chat services with persistent context
6 months

PERFORMANCE COOKIES

Name of the Controller
Cookie
Purpose
Expiration
Link to Policy
Google Universal Analytics
_ga
Distinguishes unique Website Visitors through randomly generated IDs for the purpose of Site analytics (ie pages that are most frequently visited and overall session depth)
1 year
_gid
1 day
Microsoft
_clck
Installed by Microsoft Clarity to store information of how visitors use a website and helps in creating an analytics report of how the website is doing
1 year
_clsk
1 day
hotjar
_hjSessionUser
Ensures data from subsequent visits to the Site are attributed to the same user ID
1 year
https://www.hotjar.com/legal/policies/
privacy
_hjSession
30 minutes
Bing
_uetvid
Used to store and track visits across the Site
13 months
https://privacy.microsoft.com/en-us/privacystatement
_uetsid
1 day

ADVERTISING COOKIES

Name of the Controller
Cookie
Purpose
Expiration
Link to Policy
Facebook
_fbp
For personalized advertising experiences, specifically marketing campaigns
3 months
https://en.us.facebook.com/policy/
cookies/
Google AdSense
_gcl_au
Used by Google Tag Manager to experiment with advertisement efficiency
90 days
https://business.safety.google/ adscookies/

CLIENTS

Clients can be subject to all the set cookies of a Site Visitor, as well as the following, upon account creation and login:

STRICTLY NECESSARY COOKIES

Name of the Controller
Cookie
Purpose
Expiration
Link to Policy
RevContent
start_date
Persistent start_date for stats date ranges in Client interface
2 hours
https://www.revcontent.com/policy/
privacy-policy
end_date
Persistent end_date for stats date ranges in Client interface
Hubspot
__hst
Used to map information collected from Support chat services on the Site to the Client’s respective Account ID when applicable
Session duration
https://legal.hubspot.com/privacy-policy
__hsd
__hse

YOUR PRIVACY CHOICES

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our services may not function properly.
  • To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on
  • For information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes by companies that participate in the Digital Advertising Alliance, please visit www.aboutads.info/choices. If you are in Canada, you may opt out at the Digital Advertising Alliance of Canada, www.youradchoices.ca/choices. If you are in the EU, you may opt out at the European Digital Advertising Alliance, www.youronlinechoices.eu/.

CONTACT US

If you have any questions or need to contact us, from the United States or another country outside of the EU or UK, please do so at privacy@revcontent.com or at:

RevContent, LLC
1680 Fruitville Road
Suite 400
Sarasota, FL 34236

If you have any questions or need to contact us, from the EU or UK, please inquire with our data protection officer (‘DPO”) at dpo@revcontent.com.