“Within 3 months of working with RevContent, they were driving over half our revenue from content marketing, bringing in more sales than the other platforms combined.” – SVP of Marketing at Babbel
Smart Strategies: The Power of RevContent Brand Targeting
Babbel tapped into the power of RevContent Brand Targeting, a simple and intuitive way to access the most premium brands in the RevContent network. By exclusively targeting brands like The Atlantic, Forbes, MacWorld, and Reuters, they were able to immediately reach the kinds of users who were interested in expanding their knowledge, maybe traveled a lot, and wanted to learn about different cultures.
Creative A/B Testing
Babbel knew that the more combinations of creatives/headlines, the more data they could take to optimize.
Babbel used RevContent’s automated split testing to hone into what copy connected with their audience. This split testing makes it easy to see what’s working and what isn’t.
Quickly, Babbel saw their users were most engaged with creatives that had a combination of people and the country language they were promoting.
With any new campaign or ad, a higher bid forces initial volume. Brands like Babbel can then use that data accordingly to develop their actual CTR.To increase that volume – bid higher on certain channels. With any creative/headline update, bump your bid up 1 to 2 cents to ensure healthy uptick in traffic with test CTR.