RevContent Cookie Policy
Last Updated & Effective Date: May 15, 2024
Our Privacy Policy explains how we collect and use information from and about you when you visit our website, create an account with us, or otherwise interact with us or our Services. Whereas, this Cookie Policy explains more about how we use cookies and your choices concerning cookies. While the tables below are updated frequently in an earnest effort of transparency, we cannot guarantee the information inline, particularly that of unaffiliated third party advertising partners, to be fully accurate and up-to-date.
What are Cookies?
Like most websites, we use cookies and similar technologies to remember things about you so that we can provide you with a better experience. Specifically, we use cookies and similar technologies to improve the quality of our site, improve your user experience, and to help surface content that you will find relevant and interesting.
  • Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies that work with the website operator (“third-party cookies”).
  • Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.
  • Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
How We Use Cookies
We use cookies for a number of reasons, like helping us see which features are most popular, counting visitors to a page, improving our users’ experience, keeping our services secure, and providing you with a better experience. The cookies we use generally fall into one of the following categories:
Category of Cookies Purpose
Strictly Necessary Cookies These cookies are critical to the function of our Site/Services and cannot be disabled or opted out of, unless our publisher partner is using a cookieless solution.
Performance Cookies These cookies are used to understand the volume of unique Site visits, sources, and overall session depth so we might measure and improve upon the performance of our Site.
Advertising Cookies These cookies are used to deliver advertisements that are meaningful for visitors to our website and to track the effectiveness of marketing campaigns.
Third Party Advertising Cookies We partner with unaffiliated third party demand providers to personalize promoted content to a User’s interests and show more relevant recommendations. These cookies are set depending on the User’s preferences with each applicable partner.
Strictly Necessary Cookies
Name of the Controller Cookie Purpose Expiration Link to Policy
RevContent rev_opt_out Used to detect Opt Out from personalized advertising through the RevContent Services Never https://www.revcontent.com/ privacy-policies 
Third Party Advertising Cookies
Name of the Controller Cookie Expiration Link to Policy
Bidswitch  Cookie syncing 1 year https://www.bidswitch.com/privacy-policy/
Criteo SA Cookie syncing 390 days https://www.criteo.com/privacy/
Flipp Cookie syncing 1 year https://corp.flipp.com/privacy-policy/
GumGum, Inc. Cookie syncing 1 year https://www.gumgum.com/terms-and-policies/privacy-policy
Infolinks Media, LLC Cookie syncing 1 year https://www.infolinks.com/privacy-policy
IPONWEB  Cookie syncing 1 year https://www.iponweb.com/policies-legal/iponweb-privacy-policy/
Media Force Ltd.  Cookie syncing 2 years https://comparisons.org/privacy.php
Microsoft Advertising Cookie syncing 13 months https://privacy.microsoft.com/privacystatement
Minute Media Cookie Syncing 1 year https://www.minutemedia.com/policies/privacy-policy
PubMatic, Inc  Cookie syncing 90 days https://pubmatic.com/legal/privacy/
Zemanta Inc. Cookie syncing 1 year https://www.zemanta.com/privacy/
Strictly Necessary Cookies
Name of the Controller Cookie Purpose Expiration Link to Policy
RevContent __id Used as a referential identifier to process data privacy requests 1 year https://www.revcontent.com/ privacy-policies 
PHPSESSID Used to distinguish unique sessions 1 year
tsvm_rv Used to help identify, prevent, and/or mitigate Site security risks 2 hours
Hubspot __hssc Used to keep track of sessions, session count, and timestamps 30 minutes  of User inactivity https://legal.hubspot.com/ privacy-policy
__hssrc Used to detect if the browser session has been restarted Session duration
__hstc Used for tracking individual visitors and session information primarily to provide Support chat services with persistent context 6 months
hubspotutk 6 months
Performance Cookies
Name of the Controller Cookie Purpose Expiration Link to Policy
Google Universal Analytics _ga Distinguishes unique Website Visitors through randomly generated IDs for the purpose of Site analytics (ie pages that are most frequently visited and overall session depth) 1 year https://policies.google.com/ privacy
_gid 1 day
Microsoft _clck Installed by Microsoft Clarity to store information of how visitors use a website and helps in creating an analytics report of how the website is doing 1 year https://privacy.microsoft.com/ en-us/privacystatement
_clsk 1 day
hotjar _hjSessionUser Ensures data from subsequent visits to the Site are attributed to the same user ID 1 year https://www.hotjar.com/ legal/policies/privacy/ 
_hjSession 30 minutes
Bing _uetvid Used to store and track visits across the Site 13 months https://privacy.microsoft.com/ en-us/privacystatement
_uetsid 1 day
Advertising Cookies
Name of the Controller Cookie Purpose Expiration Link to Policy
Facebook _fbp For personalized advertising experiences, specifically marketing campaigns 3 months https://en-us.facebook.com/policy/cookies/
Google AdSense _gcl_au Used by Google Tag Manager to experiment with advertisement efficiency 90 days https://business.safety.google/ adscookies/
Clients can be subject to all the set cookies of a Site Visitor, as well as the following, upon account creation and login:
Strictly Necessary Cookies
Name of the Controller Cookie Purpose Expiration Link to Policy
RevContent start_date Persistent start_date for stats date ranges in Client interface 2 hours https://www.revcontent.com/ privacy-policies 
end_date Persistent end_date for stats date ranges in Client interface 2 hours
Hubspot __hst Used to map information collected from Support chat services on the Site to the Client’s respective Account ID when applicable Session duration https://legal.hubspot.com/privacy-policy
You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.
  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our services may not function properly.
  • To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on.
  • For information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes by companies that participate in the Digital Advertising Alliance, please visit www.aboutads.info/choices. If you are in Canada, you may opt out at the Digital Advertising Alliance of Canada, www.youradchoices.ca/choices. If you are in the EU, you may opt out at the European Digital Advertising Alliance, www.youronlinechoices.eu/.
If you have any questions or need to contact us, from the United States or another country outside of the EU or UK, please do so at privacy@revcontent.com or at:
RevContent, LLC
1680 Fruitville Road
Suite 400
Sarasota, FL 34236
If you have any questions or need to contact us, from the EU or UK, please inquire with our data protection officer (‘DPO”) at dpo@revcontent.com.