Native Advertising For Performance Advertisers

RevContent gives brands access to first-party media and commerce audiences at scale. A single campaign can run across publisher websites, email newsletters, and mobile apps, reaching over 75 million unique users each month. Transparent, real-time reporting and pixel or server-to-server tracking connect spend to results.

Why advertisers choose RevContent

One campaign reaches first-party audiences across websites, newsletters, apps, and Apple News, with tracking that connects spend to results.

Reach

75 million+ monthly unique users

Across 4,000+ publisher sites, 500+ email newsletters, and mobile apps.

75M+

monthly unique users

4,000+

publisher sites

500+

email newsletters

700+

Apple News publishers

Illustration of a team reviewing publisher inventory

1,000+ direct publishers

Inventory from 1,000+ direct publishers

85% of traffic comes from mobile web.

Illustration of a campaign performance dashboard

Pixel + S2S

Pixel and server-to-server (S2S) postback tracking

Measure conversions in the browser or from your own server.

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Granular targeting

Targeting that fits your funnel

Target and optimize by country, region, zip code, device, operating system, browser, and platform type.

Illustration of approved campaigns across devices

CPC or vCPM

Flexible buying, multiple creative types

Bid on a cost-per-click (CPC) or viewable cost-per-thousand-impressions (vCPM) basis, with native (headline and image), animated GIF, and video creative.

Start a campaign

or talk to our team

Why direct supply matters

$26.8B

The ANA estimates that $26.8 billion in global programmatic media value is lost each year to supply chain inefficiencies.^[1] RevContent's inventory comes from more than 1,000 publishers it works with directly. What is a native ad network?

How RevContent works for advertisers

1
Create your account.
Register online and fund your account by ACH, wire, or credit card.
2
Launch a campaign.
Upload your creative, set targeting and bids, and submit. Every ad is reviewed before it runs, usually within 1 to 2 business days.
3
Track and optimize.
Measure conversions with the RevContent pixel or S2S postbacks, adjust bids by individual publisher placement, and block placements that don't perform.

Targeting and optimization

Location

Country, region, metro, and zip code (metro and zip in the U.S.)

Device and technology

Device type, operating system, and browser

Language

One language per campaign

Schedule

Day of week and hour of day

Placement

Raise or lower bids by individual publisher widget, or block widgets in a campaign

Creative specs

Creative	Requirements
Native image and animated GIF	1000x750 pixels recommended, 500x375 pixels minimum. JPG, JPEG, GIF, PNG, or WebP, up to 2MB.
Headline and brand name	Headline up to 80 characters, brand name up to 30 characters.
Video	MP4 or MOV, up to 50MB, 16:9 recommended, 1 to 30 seconds long.

Brand safety and traffic quality

Every ad is reviewed against RevContent's policies, including nine prohibited content categories and 15 restricted categories.
Invalid traffic is filtered out of billing, including known bots, data-center traffic, duplicate clicks, and implausibly fast clicks.
Billing disputes, including suspected invalid clicks, can be raised within 7 days.

Start a campaign

Get To Know RevContent

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Frequently asked questions

Is there a minimum advertiser spend?

Campaigns require a minimum daily budget of $50. Advertisers fund accounts in U.S. dollars by ACH, wire, or credit card (AmEx, Discover, Mastercard, Visa); card payments carry a 3.15% fee. Prepay and monthly invoicing are available on request, and approved advertisers may receive monthly net 30 credit terms. Learn more: Advertiser payment methods

What targeting does RevContent offer?

RevContent targets by country, region, metro, zip code, device, operating system, browser, language, and day and hour. Metro and zip-code targeting are available in the U.S. Advertisers can also bid by individual publisher widget and block widgets. RevContent does not offer retargeting. Learn more: Campaign targeting options

How do I track conversions?

Use the RevContent pixel, which has a 30-day attribution window, or server-to-server postbacks, which pass RevContent's click ID back from your server. Use one method, not both, so conversions aren't counted twice. RevContent also works with Google Analytics, Voluum, Maximus, and Brax.io. Learn more: Conversion tracking

Does RevContent offer real-time reporting?

Yes. Advertisers see campaign performance in real time in the RevContent dashboard. Reporting covers impressions, clicks, conversions, CTR, average CPC, cost, return, and profit, and reports can be downloaded at the account or campaign level. Learn more: Campaign performance data

Can I exclude specific sites?

Yes. Advertisers can block individual publisher widgets in a campaign, and raise or lower bids by widget. Learn more: Widget blocking

Does RevContent work on Apple News?

Yes. RevContent runs native ads across 700+ Apple News publishers. Learn more: Creating a campaign

Looking for more detail on billing, targeting, or tracking? Visit the RevContent Help Center.