Revcontent faq
Answers for publishers, newsletter owners, and advertisers.
General
What is RevContent?
RevContent is a native advertising platform that takes publisher monetization beyond the web page, into email newsletters, mobile apps, and Apple News. It connects more than 1,500 performance advertisers with over 75 million people each month, across 4,000+ sites and 500+ newsletters from 1,000+ direct publishers. Founded in 2013, RevContent is headquartered in Sarasota, Florida.
How is RevContent different from Taboola and Outbrain (now Teads)?
RevContent runs native, display, email newsletter, and in-app ads, including Apple News, through one publisher partnership across 4,000+ sites from 1,000+ direct publishers. RevContent has no minimum traffic requirement, monetizes 500+ email newsletters, and its Apple News units are approved through Apple's Preferred Vendor Program.
How does RevContent review ads?
Every ad's image, headline, and landing page is reviewed before it runs, usually within 1 to 2 business days. RevContent prohibits nine content categories, including illegal or dangerous products, sexually explicit content, deceptive practices, unsubstantiated claims, and marketing to minors, and restricts 15 more, such as alcohol, finance, crypto, gambling, health, and politics. Learn more: Prohibited content
What is RevContent's invalid traffic policy?
RevContent filters invalid clicks out of billing and deactivates publishers suspected of sending fraudulent traffic. Filters screen out known bots, data-center IP addresses (such as AWS, Azure, and Google Cloud), duplicate clicks, and clicks that happen too soon after an impression; reports separate total clicks from billable clicks. Publishers suspected of fraud have payments held pending review, and confirmed fraud forfeits earnings. Advertisers can dispute charges, including suspected invalid clicks, within 7 days. Learn more: Invalid traffic filters
Publishers
How does RevContent pay publishers?
RevContent pays publishers in U.S. dollars by ACH, PayPal, or wire once earnings reach the payout minimum. Publishers earn on a cost-per-click (CPC) and viewable CPM (vCPM) basis. U.S. publishers are paid by ACH with a $100 minimum; international publishers choose PayPal ($100 minimum, $2,500 maximum per transfer) or wire ($1,000 minimum). Each publisher sets up a payee profile with bank details and a W-9 (U.S.) or W-8BEN / W-8BEN-E (international) tax form. Learn more: Publisher payment requirements
What is the minimum traffic requirement to join RevContent?
RevContent has no minimum pageview or traffic requirement. Our policy team reviews every application, and each domain is approved separately before ads go live. Sites with illegal, pornographic, or pirated content, or content that promotes illicit drugs, are not eligible; gambling and weapons content is allowed only where legal. Learn more: Creating a publisher account
How do I install RevContent on my site?
RevContent builds each ad unit and sends the code, and you paste it where the unit should appear. RevContent also supports Google Ad Manager (standard and AMP units), Prebid (bidder name "revcontent"), and an SDK for iOS and Android apps. Learn more: Widget implementation
What ad formats are available to publishers?
RevContent offers below-article units (fixed height or infinite scroll), RevMore, IAB-size banners, Apple News units, email newsletter units, and in-app units, plus experimental formats such as Before You Go and Explore More. Learn more: Widget catalog
Does RevContent work on Apple News?
Yes. RevContent's Apple News ad units are approved through Apple's Preferred Vendor Program, and RevContent monetizes 700+ Apple News channels reaching 6 million users each month. Apple News is a brand-safe, cookieless environment with stricter creative guidelines. Learn more: Widget catalog
Email newsletters
How does RevContent monetize email newsletters?
RevContent places a native ad unit in each newsletter send, advertisers pay per click, and RevContent shares that revenue with the publisher. The ad code is plain HTML (a link and an image) because inboxes strip JavaScript. RevContent's Email Monetization team builds the code for each publisher, and merge tags from your email platform refresh the ad with every send. Learn more: Email monetization overview
Which email platforms work with RevContent?
RevContent integrates with Mailchimp, Salesforce Marketing Cloud, Sailthru, Iterable, beehiiv, Constant Contact, MailerLite, Mailjet, and more than a dozen others. For any other platform, RevContent's team adds the merge tags manually. Learn more: ESP information
Will ads hurt my email deliverability?
RevContent's email ads contain no JavaScript, and a CNAME record lets ad links and images serve from your own subdomain, which supports inbox placement. Reporting also separates Apple Mail Privacy Protection opens from other opens. Learn more: CNAME setup
Do I need a minimum number of subscribers?
No. RevContent has no minimum subscriber requirement, and its team reviews every newsletter before ads go live. Newsletter publishers apply through a separate email publisher application. Learn more: Getting started
Advertisers
Is there a minimum advertiser spend?
Campaigns require a minimum daily budget of $50. Advertisers fund accounts in U.S. dollars by ACH, wire, or credit card (AmEx, Discover, Mastercard, Visa); card payments carry a 3.15% fee. Prepay and monthly invoicing are available on request, and approved advertisers may receive monthly net 30 credit terms. Auto-funding keeps campaigns live; without it, campaigns pause when the balance drops to about $25. Learn more: Advertiser payment methods
What targeting does RevContent offer advertisers?
RevContent targets by country, region, metro, zip code, device, operating system, browser, language, and day and hour. Metro and zip-code targeting are available in the U.S.; state or region targeting covers many other countries. Advertisers can also set bids for individual publisher widgets and block widgets in a campaign. RevContent does not offer retargeting. Learn more: Campaign targeting options
How do I track conversions on RevContent?
Use the RevContent pixel, which has a 30-day attribution window, or server-to-server postbacks, which pass RevContent's click ID back from your server. Use one method only, or conversions are counted twice. RevContent also works with Google Analytics, Voluum, Maximus, and Brax.io. Learn more: Conversion tracking
What ad formats does RevContent support for advertisers?
RevContent supports native (headline and image), animated GIF, and video creative, bought on a cost-per-click (CPC) or viewable CPM (vCPM) basis. Images and GIFs should be 1000x750 pixels (500x375 minimum) in JPG, JPEG, GIF, PNG, or WebP format, up to 2MB. Videos must be MP4 or MOV, 1 to 30 seconds long, up to 50MB, with 16:9 recommended. Headlines can run up to 80 characters and brand names up to 30. Learn more: Ad copy policies
Can I exclude specific sites?
Yes. Advertisers can block individual publisher widgets in a campaign, and raise or lower bids by widget. Learn more: Widget blocking
Does RevContent offer Apple News placements to advertisers?
Yes. RevContent runs native ads across 700+ Apple News channels through units approved by Apple's Preferred Vendor Program. Advertisers set a separate bid for Apple News.