Growing quality website traffic is something that every business strives for, whether they are just starting off or well-established. There are so many resources out there for growing traffic, so for those just starting off, where do you begin? Here are 4 ways to increase website traffic that should not be overlooked:
Try Native Advertising
If you’re just starting out, native advertising is a great way to build your website traffic. Native advertising networks such as RevContent give you the potential to increase your website traffic to thousands of visitors. This allows you to put your site in front of a highly engaged audience by placing your content on other relevant sites. With advanced targeting capabilities, this gives you the ability to reach an audience that will keep coming back to your site. While other strategies for building website traffic take more time, native advertising is a quicker approach to achieving results.
Develop Useful Content
The quality of the content you produce goes hand-in-hand with the amount of returning website visitors. You can start by defining your audience’s wants and needs. Think about what types of questions they might be asking, and try incorporating answers within your content. Whether you are teaching your audience something new or offering advice they can’t find elsewhere, each piece of content that you create should provide real value to your audience. It’s also important to keep in mind that the type of content you produce doesn’t necessarily have to create long-form blog posts in order to increase your website traffic. Your content can also be repurposed into other formats such as a video, infographic, ebook or podcast. If you have older content on your site, consider updating or refurbishing it in order to continue providing relevant content to your website visitors.
Develop an SEO Strategy
You don’t necessarily have to pay for traffic in order to increase website visits. Search engine algorithms determine the most relevant results based on the user’s search. A solid SEO is more of a long-term approach to helping your content appear higher in search engines. This is key to gaining organic traffic and engagement on your site. Your SEO strategy should begin with researching keywords to find your ideal target. Once you’ve determined your keywords, you should also take into account your title, use of headers, meta descriptions and optimized images. Combining an effective SEO strategy with native advertising is a great way to achieve both immediate and long-term results.
Consider the Device
If you aren’t considering the device that users are visiting your site from, you might be missing out on a huge amount of traffic. Mobile website visitors has surpassed desktop. According to eMarketer, fewer Americans are using desktop devices to access the internet, with smartphone users reaching 232.8 billion this year. It’s key to ensure that your website is responsive on mobile in order to increase your website traffic. 8 out of 10 users will stop engaging with content that doesn’t display well on the device of their choosing. This means that whether your mobile site is slow-loading, difficult to read, or the design is poor altogether, you are already losing website traffic. With the majority of internet traffic coming from mobile users, a user-friendly mobile site is key.