With consumer protection as a #1 goal, we’re always looking for new strategies and solutions to implement. Our newest partner is Protected Media, a global provider of digital advertising solutions that improve media quality.
We implemented Protected Media’s anti-fraud solution as another tool to proactively protect consumers detect and root out low-quality traffic. According to Quantcast, RevContent reaches 97% of US households, putting our reach just behind Google and Facebook.
Consumer protection is our #1 goal, and RevContent has always held stringent editorial and compliance standards, and we deny 94% of sites that apply to the network. From the founding of RevContent, we built the largest compliance team in the industry that aggressively defends and protects consumers. One of the first things we did, before we ever focused on revenue, was to build proprietary tools for publishers to granularly control exactly what content appears on their site to their users.