Do you want to learn why creating content matters for your website if you want to sell products? Why do over half (53%) of businesses invest their time and money in content marketing?
Content marketing is a process focused on creating valuable, relevant, and consistent content. It’s one way to attract customers and drive them to take profitable actions. Below, we’ll discuss the top seven benefits of content marketing for you.
Learn how content marketing helps your brand build its name online when you read our guide. Below, we’ve also included a few examples of effective content marketing strategies or styles. Continue reading to learn why you need to invest in content marketing.
1. Higher SEO Ranking
A big advantage of content marketing is that it helps you optimize for SEO. SEO or search engine optimization helps you improve your ranking on Google or other search engines. When you have good SEO, your website is more likely to show up on the first search engine results page or SERP.
How does content marketing help your SEO? SEO thrives on the correct usage of keywords. When you write content, you’ll most likely scatter these keywords throughout the post.
Another big factor is when you create content relevant to online searches or queries. If a search engine sees that your post is relevant to a search query, it’ll put it higher on the results page. When you’re at the top of the SERP, your website is more likely to see more traffic and sales.
2. Build Trust With Target Audiences and Potential Customers
The next item in this list of the benefits of content marketing is building trust with your audience. Internet users want content that is relevant to their search queries and interests. When you invest in good content marketing, you’re feeding their need for useful content.
When your target audience finds your content and learns from it, you build up your brand. You also develop rapport and trust with your target audience. The next time they need guidance on something, they’ll come to your website to learn.
You aren’t creating content to entertain target audiences. You’re also doing it to help them give convenience or improve their quality of life. Because of this, they’ll love and trust your brand for it.
3. More Brand Visibility
Notice that many shares on social media are blog posts, infographics, and other types of online content. People share such things with their friends or on social media when they enjoyed the content. This behavior is always a good thing for a business.
Entertaining, educational, or relevant content aren’t the only reasons behind this behavior. Sometimes, people already like your brand and share your content. At other times, they understand that your brand is unique and shares their views.
Thus, whenever you dive into content creation, think of what your audience wants to read. Don’t know what they want to read yet? Hold surveys, create polls, or look at user behavior.
4. Good Content Marketing Increases Sales
If you want to increase your sales, then create more content. You don’t even need to market your products in your blogs to see an increase in sales. As we mentioned earlier, you only need to create relevant and useful content to build trust.
Once your target audience trusts your brand, they’ll also trust your products. If you happen to sell products or services, your audience will also consider buying them. If you write your content with skill, you can market your products without making it look like an advertisement.
Who says you can’t make an entertaining post and market your products at the same time?
Do you want to learn the best way to use content marketing this holiday season? Check out our guide on how to market with content for the holidays.
5. You Get to Share Your Story and Customers’ Stories
Do you feel that you’re running out of content ideas? Here’s an idea that has content marketing benefits and which you can use several times. Share the story behind your brand and your customers’ stories through your content.
Through your posts, let your audiences know how you came up with the business. Share what you have to offer and how your product has helped others. To avoid trouble with PR, avoid making up a success story.
The same applies when you create posts around customer experiences. You can use your blog to let your audience know how a customer feels about your product. It will influence more people to buy from your business.
6. You Generate More Leads and Get Higher Conversions
Consumers now are much wiser. They like to read and research a product first before they buy it. Over 88% of consumers trust online reviews before they decide to buy an item.
Remember, in online marketing, you don’t need to get sales to generate leads. All you need is to create content that your target audience wants to see. This includes blogs, articles, videos, infographics, and more.
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7. You Set Your Brand as an Authority and Thought Leader
Finally, the last reason for putting out good content is to establish your brand as an authority. This is helpful if the content you’re putting out there is informative and educational. When consumers notice you are knowledgeable in the field, they’ll turn to you for information.
This helps you position your brand as a type of authority in your field.
No matter how small your business or brand, you’re on a level playing field with giant companies. How you portray the information is what gives you an edge over your competition. If you do it better and with unique creativity, you’ve got an advantage.
Enjoy the Benefits of Content Marketing Now
That ends our guide on the benefits of content marketing every business owner must know. Now, you know why you need to invest in content marketing. If you want to keep reading about content marketing, check out our blog page for more.
Not sure about how you can use content marketing right and effectively? We can help you through the process of creating content for your business. Feel free to sign up for our services and get started.